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Ferne McCann Continues to Campaign to Increase Breastfeeding Rates in the UK

In the UK we have some of the lowest breastfeeding rates in the world, with eight out of ten women stopping breastfeeding before they want to.

This Breastfeeding Awareness Month, celebrity mum of two and breastfeeding advocate Ferne McCann continues to campaign to normalise breastfeeding in public and demonstrate how we can create a culture where breastfeeding is normalised, supported, and...

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picture of Anna promoting the Pippeta campaign

MUM RIBBON MOVEMENT MOVES ON…

Supported By Anna Mathur & Ferne McCann, Championed by Pippeta

A shocking 1 in 4 women experience a perinatal mental health problem and 70 per cent will hide or underplay their maternal mental health difficulties.

This Breastfeeding Awareness Week (1-7 August), celebrity advocates Ferne McCann and Anna Mathur, both well known for campaigning to support wellbeing and...

picture of a mum working from home with a child colouring

Parents say hybrid working reduces summer holiday childcare stress

A new study by International Workplace Group has found that almost two thirds (61%) of parents find the school holidays stressful
Half of parents (49%) use annual leave to care for their children

However, widespread adoption of hybrid working has reduced the stress caused by summer childcare

Mums are nearly twice as likely as dads

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IWG Data: 3 in 4 Parents would look for a new job if asked to return to the office

Three quarters of working parents say they would look for a new job if they were required to travel to a central office five days a week, new research reveals

New research by International Workplace Group reveals that 74% of parents would look for a new job if a long daily commute was required
83% said they feel they have become better parents due to flexibility offered by

picture of a a child dreaming he is a superhero

Dream Big Day: Only 54% of Primary School kids believe “I can be whatever I want to be”

Only 54% of Primary School Learners said “I can be whatever I want to be”: New event aims to inspire young children

As we approach the end of another school year, new research suggests how Britain's school children are feeling as they look toward their futures, with the launch of a new event aiming to inspire today’s youth.

In a recent survey of primary school learners aged...

Vital Baby Launches 2024 Campaign Supports and Celebrates Parenthood

Empathise. Embolden. Embark. Embrace. Embody. Empower. EmParent

Anyone who is a parent will tell you that parenting is a journey—full of highs, lows, and everything in between. Vital Baby 's 2024 campaign is designed to celebrate and support these key parenting moments, from pregnancy to preschool. Launching at London's AllBright Collective, Vital Baby is proud to reveal EmParent, an...

picture of a mum and dad coparenting their child in the woods

Separating parents urged to mediate to avoid missing milestones

Voucher scheme provides families with up to £500 to put towards mediation

The last few weeks before the summer holidays can be an exciting time for school children, with many events such as graduation, sports day, school transition days and award presentations planned to mark the end of another academic year and the start of a new journey.

However, it can also be a difficult time for...

picture of children having fun playing outside

Not-for-profit organisation champions the power of play for children at Downing Street

According to a new report, if the UK is to truly succeed in this rapidly changing world led by advancements in AI, we will need to prioritise children’s opportunities for creativity through free play. Presented by the national not-for-profit organisation Children’s Alliance on the steps of 10 Downing Street, ‘The Power of Play: Building a Creative Britain’ underscores the vital role of free...

picture of a teenager messaging on a smartphone

SMARTPHONE FREE CHILDHOOD CALLS ON WHATSAPP TO REVERSE AGE REDUCTION POLICY

Smartphone Free Childhood, the grassroots parents’ movement, called on WhatsApp to reverse today's change in age policy, which lowers the minimum age of use from 16 to 13 years old. As of April 11th, anyone in Europe over the age of 12 can now legally access the messaging service, after WhatsApp made a planned change to its age restriction policy.

This comes despite growing national...

picture of kids at Kelloggs Football Camps launch

Kellogg's unveils the world’s longest multi-club football scarf to launch Football Camps programme

KEEPING TIGHT-KNIT ON THE PITCH! WORLD’S LONGEST MULTI-CLUB SCARF LAUNCHES KELLOGG’S FOOTBALL CAMPS, KICKING OFF NATIONWIDE THIS SUMMER

Kellogg’s launches UK-wide football camp series for 5-15 year olds this summer with the EFL, Premier League champions Manchester City and Scottish powerhouses Rangers and Celtic.
With crests from over 70 professional football clubs in England

picture of a happy working parent with her child on her lap

Working parents on Universal Credit set receive up to £20,872 a year in childcare support

Parents receiving Universal Credit to receive significant boost to childcare support.
Increased support means parents who are keen to get back to work can now claim up to £109 more a month to help cover childcare costs.
Comes as government hits its target of ensuring 150,000 children gain childcare places from the new rollout.

As of Monday 8 April,...

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