Baby

A new national campaign is launching to help better protect child passengers and support the Government’s target of reducing child road deaths and serious injuries by 70% by 2035.

Rear Face for Safety is calling for a shift in how child car seat safety is communicated in the UK, encouraging parents to keep children rear-facing until at least four years old - supported by evidence...

From newborn nappy changes to sticky toddler hands, baby wipes quickly become one of the most-used products in any family home.

But when you stop and think about it, the number adds up quickly. Over the early years, parents can go through thousands of wipes, which means what you choose to use every day can have a real impact,...

If you’ve ever noticed your baby ignoring their toys and heading straight for the wooden spoon or a random household object… you’re not alone.

A treasure basket is one of the simplest (and most effective) ways to tap into that natural curiosity — and it’s something I’ve been using for over 20 years, both in nurseries and at home with my own children.

In this guide, I’ll walk...

A new UK survey from Emma’s Diary reveals that body image pressures are significantly affecting new mums, particularly those under 30. With many reporting anxiety, low confidence and unrealistic expectations around post-baby recovery, experts are calling for a shift away from “bounce back” culture towards more supportive and realistic postpartum care.