HOW TO SAVE UP TO £183 ON AN IPHONE THIS BLACK FRIDAY

● Shoppers could save up to £183 on an iPhone 12 contract with unlimited data this Black Friday, predicts Uswitch data[1]

● Consumers could also save £95 on an iPhone 12 handset[2], compared to a modest £40 saving on the newly released iPhone 13[3]

● The biggest discounts can be made on SIM-only contracts, saving up to 28% off a monthly plan[4]

● Uswitch.com shares top tips for buying a new mobile phone during Black Friday.

Consumers could save up to £183 on an iPhone 12 contract with unlimited data, based on the 19% saving on the iPhone 11 last year, according to data from Uswitch.com, the comparison and switching service[1].

Those in the market for the slightly older iPhone 12 handset may be able to cash in on discounted prices this year. With the average iPhone 12 costing £679, consumers could save themselves £95 (14% reduction) if they buy on Black Friday itself, based on previous trends[2].

Tech-lovers looking to purchase the newly released iPhone 13 are likely to save around £40 (5% reduction) - less than half the amount you could save buying the iPhone 12 model[3].

Anyone who’s happy with their current handset and keen to cut their monthly payments may find that SIM-only deals provide big savings and access to more data. SIM-only deals are estimated to be reduced by between 10% and 28% this Black Friday[4].

Table: Top Black Friday mobile phone savings for 2021

Product	Total cost	Savings	Saving %	Deal information
Apple iPhone 12	£964.49	£183.25	19%	Contract, unlimited data
Apple iPhone 12	£679.00	£95.06	14%	Handset alone
Apple iPhone 13	£799.00	£39.95	5%	Handset alone
SIM-only	£69.44	£19.44	28%	SIM-only contracts (average yearly cost)

Source: Uswitch.com

Catherine Hiley, Black Friday expert at Uswitch.com comments “iPhones continue to be one of the most sought-after discounted handsets on the market, and Black Friday offers a prime opportunity to snap them up.

“The iPhone 12 is highly likely to be in the spotlight for those looking to get their hands on a bargain this year. While not the most recent model, it is still one of the top phones on the market, built with a powerful chip, advanced dual-camera system and ceramic shield front for protection against damage.

“For those happy with their handsets, there is still an opportunity to cash in. With SIM-only deals available on the market with lots of data and discounted costs, anyone out of contract could make a switch and potentially save hundreds of pounds per year

“The challenge for many shoppers is navigating all deals on the market. Buyers searching for savings will need to have a plan in place, sign-up to alerts and use comparison sites to explore the breadth of deals available.”

Advice for mobile device shopping on Black Friday

Keep a sharp eye: The best Black Friday deals may only be available for a short window of time. Set up alerts and sign-up to emails to ensure you’re in the know when the discounts go live.
Data is key: Most 5G smartphone users require about 3GB of data minimum per month. Log into your mobile account and check your average usage before selecting a package. This will ensure you bag yourself a deal, in step with your own mobile usage.
Compare different deals: One great way to ensure you’re getting a decent deal is to use a comparison website. These allow you to see a wide range of offers, so you can select the best one on the market at the time.
Research in advance: Ensure you know the average market price of the handset you’ve got your eye on, so you can see whether or not you’re making a saving when it’s time to buy.
Know your rights: While T&Cs may not be a thrilling read, if you purchase a phone on Black Friday, be sure to check them. In most cases, you should still be able to return a device within a window of 30 days, unless otherwise specified as part of the purchase agreement.