picture of juno jacks nursing dress

Dresses to Match with Mama! Summer Wardrobe Essentials from Juno Jack’s

Zara Crawford
Authored by Zara Crawford
Posted: Monday, July 18, 2022 - 12:06

Juno Jack’s Launches New Colours in Iconic, Breastfeeding Friendly Florence Dress

Juno Jack’s, the award-winning clothing brand best known for its stylish breastfeeding friendly range, is delighted to welcome two new colourways in its best-selling Florence Dress this summer. Not only great for mums who are breastfeeding on the go, but the collection also offers an adorable matching dress for little ones too! 

Stepping into summer in style, the Florence dress is a favourite for good reason. A flattering shape that is sure to look amazing on every figure, the essential smock dress is airy and light to keep cool during the warmer months, but also nips in at the waist (with flexible elastic) to create a stunning silhouette. The inclusive size range starts from a size 6 and goes up to a size 24, in addition the style in itself accommodates mums fluctuating shape as it has stretch when mum needs it. It can also be paired with a belt to style it up as mums bodies change over time.  

Not forgetting Juno Jack’s signature detail, the hidden Twinzip, which enables mum to breastfeed with ease discreetly and comfortably, wherever she may be. The brand that really has thought of everything, Florence also features practical pockets, so mum has two more extra places to pop her bits and bobs on the go (those keys, breastpads or teethers will never go missing again!).

picture of juno jacks nursing dress The two new colour options feature the bright red floral, as well as the soft tones of blush, both made with 100% cotton for a soft and breathable finish. Both total summer wardrobe staples, Florence offers a great base for personalising with accessories – grab your beach bag and sandals for daytime styling, or switch to boots and a pop of gold jewellery for an evening look, the options are endless! Further to this, mum can even fill her wardrobe with even more colour choices including black, white or olive – as the saying goes, when you find a style you love, buy it in every colour!  

No summer wardrobe is complete without a splash fun, and the adorable Florence twinning option is a must for little ones who want to look just like mama! The perfect look for holiday dressing, the Florence matching set will have mum and their mini-me really looking like the coolest family around the pool!

Founder Lucy Brown Commented: “We are such huge fans of Florence at Juno Jack’s, we know it’s a failsafe style that looks amazing time and time again, wherever mum is at in her journey – even from 

pregnancy and beyond! Being able to twin with their little one adds a touch of fun to summer dressing, and so having new colourway options for this is so exciting!’ 

RRP: £39.99 | Twinning for tots £14.99 

Stockists: Junojacks.co.uk

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