Have yourself a Classical Swedish Christmas with POP
Iconic Swedish childrenswear brand unveils its festive collection
It’s beginning to look a lot like Christmas at Polarn O. Pyret (POP for short), the much-loved Swedish childrenswear brand dedicated to ensuring each item of its clothing lasts a minimum of three children. The highly anticipated instalment takes inspiration from ‘a classical Swedish Wintertime’ and includes, partywear, cosy organic PJs for the whole family, seasonal knitwear and an exclusive collaboration with Swedish author Astrid Lindgren.
Baby (0-1): With seasonal party dresses and smart shirts available, alongside the softest organic cotton bear, floral and ditsy heart bodies and babygrows, the smallest members of the family are sure to look the part this Christmas. Perfect for the big day, POP have a gorgeous range of dresses in red or navy velvet and a striking navy gingham too – team up with the super cute red leggings with a bow at the back to complete the look.
Kids (1-12): With outfits available for ages 1-12, one thing’s for certain from this seasonal collection – kids will be having a very Merry Christmas. Hands down the comfiest kit for the festivities is the 100% organic jersey jumper, featuring a playful bear, teamed with fun matching leggings it’s a truly epic outfit. For a smarter festive look, don’t miss the little girl’s navy velour jumpsuit featuring a crinkled top and puff ball sleeves. For boys, there’s smart checked shirts in red/navy or black/white, with a choice of dungarees and smart trousers.
Christmas Jumpers: A festive staple, this year Polarn O. Pyret has two striking designs for 1-12-year olds. Snowflakes and Snowmen adorn a navy knitted jumper, or there is a traditional Scandi style upon a white jumper (with matching hat!), both of which are made from the softest organic cotton.
Astrid Lindgren collaboration: POPs Winter collection also introduces a special collaboration with beloved Swedish author Astrid Lindgren. Depicting beautiful illustrations from her cherished children’s books, little
ones (and adults) will instantly be transported back in time to a traditional Swedish Christmas. Astrid’s enchanting drawings can be found on PJs for the whole family, jumpers, leggings and dresses!
Twinning PJs: Twinning PJs for the whole family is a Christmas Eve must have and Polarn O. Pyret’s 2022 offering certainly won’t disappoint. Families can get into the spirit while choosing from 4 new designs including a classic Nordic green folk print, a blue snowy alpine scene, dancing dogs, love hearts and more! If the new festive prints don’t take your fancy, there’s always POP’s classic red and white signature stripes!
Speaking about the new Christmas Collection, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said:
“We are so excited to launch our Christmas collection, which includes a mix of super soft knitwear, smart shirts, stylish dresses, and organic cotton nightwear, to help celebrate those special days in style. We’ve used traditional Nordic patterns and festive colours to ensure little ones get all the festive feels! New clothes make any event special, especially when they are made to be worn again and again.
He continued: “We are also delighted to be unveiling the special collaboration with celebrated Swedish author Astrid Lindgren – Her beautiful illustrations are truly festive and will bring traditional Swedish Wintertime to the UK!”
www.polarnopyret.co.uk
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