Sustainable Toys with a Charitable Twist
Janod’s WWF® Collection is back for 2023 – inspiring the next generation to protect planet earth
Iconic French toy brand Janod, is delighted to announce that its iconic WWF collection will continue to be available into 2023… with firm favourites sticking around and some newness to unveil later in the year!
As part of its wider promise to help the planet, Janod is thrilled to continue its exclusive range of FSC® certified wooden toys in collaboration with the biggest environmental organisation in the world, The World Wide Fund for nature. The collection is bursting with stunning toys to inspire and engage the next generation of animal and nature lovers!
More than 30 fun-filled products make up this colourful and charming collection. From animal and nature themed push along toys, to playful balancing games, each has been created using sustainable materials.
The whole collection is aimed at educating children aged 1-7+ years, on the importance of looking after the planet we live in. Not only that, but Janod has committed to donating a percentage of the proceeds from every WWF® product sold to support the actions of the remarkable NGO – it’s a partnership the brand is extremely proud of.
For the littlest of explorers the collection includes the perfect first toys; the Stacking Koala, provides constant laughter as babies learn to stack the different sections onto the tumbling Koala, with its wobbling base, this cute roly-poly koala stacker also helps develop hand-eye coordination. Also ideal from 12months+, the Forest Stacker, is the most beautiful wooden game. Bursting with colour it gives little ones a wonderful first taste of mother nature, as they stack the 10 pieces to recreate a beehive, a bee, and a flower for it to pollinate!
Once up and about, little ones 1+ will love the Pull Along Turtle, it is one of the cutest in the bunch! Featuring an adorable removable shell, babies will develop their motor skills and of course, ignite their imaginations as they wander around with their new friend – especially as he sways as he moves. For growing minds, aged 2+, the Balancing Coloured Sloths will not only provide hours of fun but also teach children about these important creatures!
Made with wood from sustainably managed forests and decorated with water-based paints, these earth friendly toys also look stunning on the nursery shelf!
A spokesperson from Janod UK said: “Continuing to support sustainability within this collaboration is something we’re really proud of. Not only does it reflect the ethos at the very heart of our brand, but the collection also continues to develop children’s education on the importance of looking after planet earth, as well as directly support WWF’s efforts. We hope that the WWF range will inspire generations and encourage them to stand up for wildlife and the natural world in the future.
We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat so inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key, what we produce today will affect our children’s tomorrow so let’s act together!”
*FSC®-certified wood and cardboard from sustainably managed forests, organic cotton and water-based paints.
Stockists:
- Koala Stacker | RRP: £22.00 | Stockist: Kidly
- Janod Forest Stacker | RRP: £20.00 | Stockist: Yes Bebe
- Balancing Coloured Sloths | RRP: £36.50 | Stockist: Kidly
- Pull Along Turtle | RRP: £14.99 | Stockist: Yes Bebe
About Janod:
Founded in 1970, the experts in wooden toys are proud to still offer a full collection of creative play solutions today. With international success, Janod continues to create innovative toys which are guaranteed to be treasured for years to come. From the famous wooden rocket, to ride ons and construction toys, the Janod collection is sure to keep all little ones inspired with hours of endless fun.
