Introducing Advent Calendars - for Mothers Day
Manchester based family business SevenYays have been tearing up the advent calendar rulebook since their launch in June 2021. SevenYays was conceived during lockdown after then 16-year-old Anna Staal (as part of a GCSE Business Studies project) asked ‘Why don’t we have advent calendars for birthdays?’ The internet-based start-up have since sold over 10,000 personalised birthday 7-day gift ‘advents’ and have now set their sights on innovating in the Mother's Day market, launching 3 new SevenYays boxes aimed at extending Mother's Day into a whole week!
"2022 was the first Mother's Day since we launched and although we'd not had the time to focus on developing a specific Mother's Day offer, we noticed that a lot of customers were using our Create Your Own offer to build 7-day countdown boxes especially for their mum." explains Charlotte Staal, Co-Director at SevenYays and mum of Anna. "We've always known how important it is to offer gifts that show appreciation for mums. We already stock a range of sentiment jewellery, keyrings and wishstrings in our birthday range. This year we're even better prepared and have launched 3 new Ready Made boxes 'Seven Days of Celebrating Mum' (RRP £40), 'Seven Days of Hugs in a Box' (RRP £36), plus we've got 'Seven Days of Mum-To-Be' (RRP £40) for all the brand new and expectant mums who may be celebrating Mother's Day for the first time ever. We have also launched a whole host of new mum themed products in our best-selling Create Your Own range including sentiment soy wax candles and bath melts, artisan chocolates, award winning vegan beauty products, mum-themed keepsakes and tokens of appreciation for the best mums in the world! Gifters can select between 4 beautifully designed boxes which come with a matching Mother's Day card with your own personalised message."
Visitors to SevenYays.com can create their own countdown box (from £21), selecting seven gifts from a range of 400 for a truly personalised gift, or alternatively choose a pre-curated ready-made box. SevenYays partner with other UK independent businesses helping to promote their products by offering them as fillings for their unique gift boxes.
Packaging is sustainably sourced in the UK from renewable and recycled materials and is 100% recyclable. Each calendar is made to order and hand assembled by the Staal family and their small team in Manchester..
