New Pocket Money Toy for Generation Alpha Caters to the Cashless Society: Nestlums
Praised by toy experts as 'a playful pocket money tracker designed to help children's saving habits', Nestlums is the inspiring pocket money pet that parents with kids aged 4- 8 are rushing to snap up.
The days of emptying a piggy bank and feeling the joy of physically counting money are no longer relevant in an increasingly cashless society. While older kids, around 9-12 years old, might start using a bank card and digital app, younger children need something simpler. This is where Nestlums comes in—a straightforward pocket money tracker that lets kids see, at the press of a button, exactly how much money they're owed by their parents.
For children 4+, there is no real money or connected app. Parents instead use a secret mode directly on the toy to update the balance and help kids easily understand the impact of their spending. It's a simple, fun, and educational way to teach kids the value of money from a very early age.
Research from the Money Advice Service highlights that some of our core habits and attitudes toward money are shaped by age 7, making it harder to change these behaviours later in life. That's why the Nestlums team thoughtfully designed the toy to nurture positive financial habits early on, ensuring the experience remains fun and engaging for children.
Matt Hyde, Product Owner at Nestlums, said, "For young children, parents play a crucial role in teaching them about money—whether it's collecting their weekly pocket money, shopping together, or buying that next digital item for their Roblox character. These everyday moments, side-by-side with parents, are when kids begin to understand the value of money. With Nestlums, you can make these conversations even more impactful. No real money is involved. No connected app is required. The toy is simply designed as a tracker to help kids and parents remember the pocket money they have promised!"
Nestlums is available now for £24.99 exclusively from John Lewis with more information available at nestlums.com.
ABOUT NESTLUMS
Nestlums is a toy crafted by parents, for parents and their young children. Appreciating that kids aged 4-8 often don’t use coins in the cashless society and are too young for a real bank card, the Nestlums design team recognised a need for a simple way to track pocket money. Nestlums is an invention from the London based studio Those Beyond. In September 2021, Those Beyond spun out of the UK financial tech unicorn Thought Machine and has since been funded through venture capital investment having raised $8m from Europe’s leading funds Cherry Ventures, Seedcamp, Playfair Capital and IQ Capital.
