As cold & flu season hits, the UK’s No.1 clinically proven immune support steps up as the first line of defence
Sambucol: Your First Line of Defence This Cold & Flu Season
As cold & flu season hits, the UK’s No.1 clinically proven immune support steps up as the first line of defence
Prevention Over Cure
When it comes to cold and flu season, prevention is always better than cure. That’s where Sambucol comes in, scientifically developed immune support supplements powered by black elderberries, designed to help you stay well BEFORE illness strikes.
Unlike remedies that only treat symptoms once you're already sick, Sambucol works proactively to strengthen your immune system and reduce the likelihood of catching cold and flu in the first place. Its unique formulation is rich in natural antioxidants and flavonoids, which help fortify your body’s natural defences all year round.
Expert Insight: Why Immune Support Matters
Andrew Petrou, Nutritionist & Health Expert at Sambucol, comments on the importance of thinking about prevention as well as cure:
“Prevention is better than cure! If you are fit, healthy and well-nourished, and your general health is functioning well, your recovery will be more rapid and sustainable.
“During winter, the immune system faces additional stress due to colder temperatures and seasonal changes. Supporting immune health proactively can therefore be particularly beneficial.
Numerous studies support the use of anthocyanin-rich foods and supplements, for improving health and warding off disease. Research indicates that dark purple and red fruits (and vegetables) contain significant levels of anthocyanins, which have antioxidant, anti-inflammatory and antiviral properties that can help maintain cellular health and support immune function. Black elderberries are particularly rich in these compounds and have been studied for years. As such, evidence-based supplements like Sambucol can help reduce the risk of seasonal illnesses and support overall systemic health.”
Why Black Elderberry?
With usage dating back to the ancient Greeks, black elderberries contain naturally occurring antioxidants with powerful immunity and antiviral properties.
Sambucol is the original black elderberry brand founded in 1991 by a leading virologist who identified multiple antiviral properties of black elderberries (Antivirin®) which works simultaneously to inactivate infectious viruses, help protect healthy cells, and support overall immunity.
Sambucol also combines vitamin C, vitamin D and zinc to deliver comprehensive immune support for the whole family.
Clinically Researched & Trusted
Backed by over 25 years of clinical research, Sambucol has been shown to not only lessen the duration and severity of cold and flu symptoms through its antiviral properties but to also help your immune system respond more effectively to threats.
Andrew’s Top Tips for Preventing Winter Illness
Rest and HydrateYour immune system needs energy. Fluids like herbal teas, broth, and water help keep the body functioning well.
Treat Symptoms EarlySaltwater gargles, steam inhalation and antihistamines can help depending on the symptom.
Boost Immunity with NutritionEat nutrient-dense foods and consider evidence-based supplements such as elderberry and vitamin C.
Sambucol Products
Sambucol Immuno Forte Liquid
120ml and 230ml
RSP from £11.19
Sambucol Immuno Forte Gummies
30 Gummies
RSP £12.39
Sambucol Immuno Forte Effervescent
15 Tablets
RSP £9.99
Sambucol Immuno Forte Capsules
30 Capsules
RSP £15.75
Sambucol Kids Liquid
120ml and 230ml
RSP from £9.99
Sambucol Kids Gummies
30 Gummies
RSP £11.19
A Personal Note From Our Founder at The Parenting Daily
I was kindly sent a fantastic wellness hamper from Sambucol, and it honestly made me feel prepared for winter and everything it throws at us. What stood out immediately was that there was something for everyone in our family.
My daughter made a beeline for the vitamin gummies and happily added them to our morning routine — no persuasion needed! My husband was excited to try the Sambucol Immuno Forte Effervescent tablets, and he absolutely loves the taste. We’ve already agreed we’ll be stocking up because these have been brilliant for helping us keep winter bugs at bay.
The variety in the hamper was brilliant — liquids, gummies, effervescents, capsules — which is perfect for a family with different preferences. When those inevitable school germs start flying around, it always reminds me to get back into good habits: vitamins, proper food, hydration, and early nights.
Receiving the hamper genuinely made me feel supported going into winter. Even better, the kids were excited about the products too, which makes staying healthy as a family so much easier.
