SMOOTHER STROLLS, HAPPIER BABIES New Research Reveals 65% of Parents don’t realise stroller engineering affects early development

Key Findings at a Glance

• 76% of parents prioritise baby health & comfort over price
• 61% were surprised that vibrations can affect developing brains & bodies
• 86% would choose a stroller with better suspension knowing it supported newborn sleep
• 63% of parents don’t know or don’t fully understand the purpose of stroller suspension
• 69.7% say shock absorption technology would influence their stroller choice if they knew it helped reduce stress on their baby’s developing brain and body.
• 85% would consider a lesser-known stroller brand if it was developed with health professionals

Although parents consistently agree their baby’s wellbeing matters most, when it comes to buying a stroller for their newborn baby, new research from European stroller brand TUTIS reveals that most do not understand how stroller design, particularly shock absorption and suspension, impacts newborn comfort and early development, especially during the sensitive first 12 weeks.

These findings reveal a significant knowledge gap: parents want the best for their baby’s wellbeing, but there’s a current lack of education about how stroller engineering really matters.

Top Factors Guiding Stroller Purchases:

• Size/weight/foldability (70.8%)

• Baby comfort (60%)

• Price (56%)

Shock absorption, a core factor in newborn comfort, is often overlooked simply because parents don’t know what it does, or how it affects early development. In fact, more than 60% of parents were surprised to learn that stroller shocks and vibrations can affect a newborn’s developing brain and body, revealing low awareness of this important issue.

This lack of understanding can lead to parents unintentionally prioritising convenience-led features, without fully understanding how engineering contributes to their newborn’s physical experience in the stroller.

Nearly 7 in 10 parents (69.7%) said that shock absorption technology would influence their stroller choice, once they understood that it can reduce stress on a baby’s developing brain and body. This highlights a crucial point: parents value features that support healthy development, but many are unaware of the role suspension plays in protecting newborns during those early, sensitive weeks.

Why shock absorption matters in the first 12 weeks

During the early postnatal period, newborns have limited head, neck and core strength, making them more vulnerable to the micro-jolts and vibrations.

While strollers naturally face bumps, curbs, uneven pavements, and general outdoor terrain, a well-engineered suspension system can help reduce unnecessary vibration and improve comfort, particularly when newborns spend prolonged periods lying flat in a bassinet.

Expert-Led Innovation: What Makes a TUTIS stroller different?

TUTIS is redefining what parents can expect from a stroller. Backed by medical research, Tutis has created its unique Infant Development System; a blend of comfort technology, ergonomic design, and nurturing features that promote healthy growth from day one. This includes correct spine alignment, protection for posture and joint development, plus innovations designed to keep babies calm, secure, and better rested.

With 97.8% of parents saying input from health professionals would make them more confident in a stroller brand, TUTIS’ designs respond directly to what parents want most: clear, expert-led features that help babies thrive.

Each stroller is crafted to keep babies safe, supported, and comfortable, while parents benefit from convenience, confidence, and style. The signature innovations include:

THERMOCOT™ Technology

An advanced temperature-regulating system that creates an optimal microclimate inside the stroller. Babies stay snug in winter and cool in summer, supporting calmness, safety, and comfort.

Double Shock Absorption System

With both frame and rear suspension, Tutis strollers minimise vibrations across uneven terrain. This reduces stress on a baby’s developing spine, ensuring a smoother ride and promoting peaceful sleep on the go.

EDUSKY™ Technology

A stimulating visual canopy environment crafted to encourage curiosity, focus, and early cognitive development. Every stroll becomes an opportunity for learning and discovery.

Introducing the TUTIS Mio 3+

(RRP: £935)

This compact yet feature-rich stroller is designed for parents who want style and practicality without compromise. Its standout feature is the Triple Ventilation System, which ensures constant airflow through the carrycot to maintain a fresh, comfortable environment for babies in every season. Lightweight and easy to manoeuvre, with a quick-fold design, it incorporates Tutis’ signature stroller innovations, combining advanced comfort technology, all-road performance, and practical everyday design trusted by parents worldwide.

TUTIS strollers are available from independent retailers across the UK. For your nearest stockist check:
https://tutis.lt/find-us/