Are Baby Wipes as Gentle as You Think? Meet the New Generation Parents Are Switching To
Why the Baby Wipes You Choose Matter More Than You Think
From newborn nappy changes to sticky toddler hands, baby wipes quickly become one of the most-used products in any family home.
But when you stop and think about it, the number adds up quickly. Over the early years, parents can go through thousands of wipes, which means what you choose to use every day can have a real impact, both on your child’s skin and the environment.
For many families, this has led to a growing interest in cleaner, gentler alternatives that still do the job when life gets messy.
INTRODUCING MO & MARINE!
WIPES THAT ARE GOOD FOR YOUR BABY'S SKIN
AND FOR THE ENVIRONMENT
NEW! Premium, plastic-free wipes made from plant-based fibres. Designed for modern families who refuse to compromise on performance or the planet.
Wet wipes - what would we do without them? From nappy changing and cleaning messy faces, to sticky fingers, face paint and tackling everyday parenting moments, they are the unsung heroes of life with little ones. But did you know that from birth to potty training, you’re likely to go through roughly 5,000 wipes? Now, that’s a lot of wiping!
Meet Mo & Marine, a new generation of plastic-free sensitive wipes. Made from 100% plant-based fibres and formulated with 99.4% water, they’re strong enough for life’s messiest moments, yet gentle enough for the most delicate skin.
Designed for Big Messes. Made for a Smaller Footprint.
Mo & Marine wipes are UK-made from FSC-certified viscose, derived from responsibly managed wood pulp. The result is a durable yet soft wipe that can handle the messiest 3am explosions or toddler painting sessions, while still being gentle on the newest little bottoms. They have an intentionally minimal formulation designed specifically for newborns and delicate skin. They are also dermatologically tested, and fragrance free.
What Parents Often Look for in Baby Wipes
When choosing wipes for your child, many parents are now thinking about:
- Ingredients that are gentle on sensitive skin
- Products that are fragrance-free and minimal
- Options that reduce plastic use where possible
- Brands that are transparent about what’s included
With so many wipes used every day, even small changes can feel like a step in the right direction.
Beyond the wipe…
With every purchase, Mo & Marine proves that even the smallest daily actions, like choosing the right wet wipe, can have real-world impact:
🌍1% for the Planet member. Joining a global network of businesses that commit 1% of annual gross revenue to environmental charities and supporting marine conservation projects. So, every time you wipe a bottom, you’re also helping to plant mangrove forests or clean up a beach. It’s the most productive thing your baby has done all day (besides looking adorable, obviously).
Vegan Society approved: a globally recognised standard for products that are 100% plant-based and free from animal ingredients. Nothing unexpected, just what you’d want on your baby’s skin (and nothing you wouldn’t).
Allergy UK approved: independently verified as an allergy friendly product. So, you can worry less about what’s in your wipes, and more about what your little one has managed to get into.
Each pack contains 60-wipes, especially folded for smooth, one-by-one dispensing, eliminating the familiar frustration of multiple wipes coming out at once.
Making Small Swaps That Add Up
Parenting is full of decisions, and not every choice needs to be a big one.
Sometimes it’s the everyday swaps, like choosing a different baby wipe, that quietly make a difference over time.
Mo & Marine wipes are available from our website, where you can grab a one-off box of 12-packs for £37.20. You can also sign up for Subscribe & Save, exclusively from www.moandmarine.com where your wipes can be delivered with the flexibility to pause, skip or cancel whenever you want a bit more peace of mind.
Be part of the Mo & Marine journey and join their socials on Instagram and Facebook.
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