Baby

New Calculator Shows How Long You’ve Spent Breastfeeding

A unique tool has been launched that helps parents estimate the total amount of time they've spent breastfeeding their baby and translates it into fun, relatable experiences.

Smart Cells, a leading cord blood stem cell collection and storage company, has announced the launch of its new interactive Breastfeeding Calculator on their website.

“Breastfeeding is an incredibly rewarding...

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10 Autumn themed baby names with meanings

Choosing a name for your baby is a special and meaningful decision. If you have a fondness for the beauty and enchantment of the autumn season, you might find inspiration in these autumn-themed baby names. Each name is not only a nod to the colorful and crisp days of fall but also carries its unique charm and significance. Whether you're expecting an autumn baby or simply appreciate the...

Venicci pram parasols: Protection in all conditions

When you plan to go on a walk with your baby, regardless of the weather conditions, there's one accessory you really should have - a Venicci pram parasol. Venicci is a brand trusted by parents across 20 countries, mainly due to how closely they work with families to ensure absolute trust in their products. In this article, we will look at why a pram parasol is something that every parent...

NEW BABY EAROL® PROVIDES CLINICALLY PROVEN WAX REMOVAL

New mums everywhere can rejoice with the launch of NEW Baby Earol®, which is clinically proven to naturally remove ear wax in babies.

With over 15 years’ of experience in providing effective ear wax removal solutions, Earol has created this new product for babies aged 6 months +, used to soften and naturally release ear wax safely. In a handy spray format, it provides a metered dose of 0.05ml...

picture of a midwife talking to a pregnant woman

What the experts WISH you knew about having a new baby

Having a new baby is one of the most exciting, nerve-racking, terrifying and momentous occasions in a person’s life. So much is about to change as you navigate the twists and turns of parenthood.

The Baby Show , with Lidl GB, which returns to Olympia London from 20th – 22nd October has called on its host of expert speakers to share their ULTIMATE top tips for new and expectant...

picture of mum using the Introducing Aries Auto-Fold Stroller

Introducing Ickle Bubba's Lightest Stroller Yet

Aries – Light as Air

Nursery brand launches Aries Stroller, weighing just 6.1kg

Nursery Brand, Ickle Bubba, is thrilled to be launching yet another stroller into its ever-growing range of affordable yet stylish wheeled goods. Introducing the Aries Auto-Fold Stroller , sure to have all new parents walking on air!

Perfect for parents who relish in city living, or...

Stacey Dooley leads an online revolt against infant feeding judgement with Tommee Tippee

As new research reveals the majority of parents suffer ‘feeding judgement’, Tommee Tippee launches national campaign to celebrate and normalise all infant feeding experiences

Over half (53%) of parents report having felt judged for how they feed their babies
57% of bottle-feeding parents report being judged for using a bottle, compared to 38% of parents who

The Insider's Guide to Birth - 10 taboo topics only midwives know

September is THE busiest month for midwives, with the most popular day to be born in the UK being the 26th September.

The Baby Show , with Lidl GB, returns to Olympia London from 20th – 22nd October and they’ve teamed up with the experts at My Expert Midwife to discover 10 taboo topics that only midwives will know with the aim of helping an expectant parent on their journey to...

picture of mum and baby outside in the sun

6 Ways to Keep Your Baby Cool in the Heat

As the sun's rays beat down during the scorching summer months, it's crucial to ensure that your baby stays comfortable and safe in the heat. Babies are more susceptible to heat-related issues like dehydration and heat exhaustion, so it's essential to take extra precautions to keep them cool. Here are six effective ways to help your baby beat the heat and enjoy a safe and enjoyable summer....

Five things a dermatologist wants you to know about caring for your baby’s skin in a heatwave

Skincare tips from WaterWipes®

Baby skin is most precious and delicate, and keeping it healthy is a priority for parents all year round. However, with rising temperatures and changes in the environment, the summer can present new challenges to sensitive skin, which is why WaterWipes has partnered with Dr Laura Proudfoot, Consultant Dermatologist at the Portland Hospital, to share her top five...

The Baby Show returns to Olympia London

20th – 22nd October 2023

The Baby Show , with Lidl GB - the UK’s best-loved, pregnancy, baby and parenting event, will return to Olympia London from Friday 20th until Sunday 22nd October. The show, now in its 22nd year, is the must-attend event for new and expectant parents keen to shop for all their newborn essentials at fantastic prices, as well as get expert advice from the nation...