birth

picture of a woman in labour holding someones hand

Who are the forgotten mums involved in traumatic births?

Irwin Mitchell raising awareness to help support mothers who’ve experienced birth injury

Leading UK law firm, Irwin Mitchell, wants to raise awareness of the ‘forgotten mums’ who often suffer in silence after experiencing birth injuries affecting them both physically and psychologically.

The usual focus following a traumatic birth is on the babies’ condition and any immediate...

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How to cope with Anxiety around giving birth

Coping With Anxiety Around Giving Birth with Dr Tuesday Watts-Overall

Many expectant mothers experience some level of anxiety around giving birth. But they don’t need to suffer in silence - there are ways to work through it!

It is perfectly normal to have anxious thoughts and feelings around giving birth. Childbirth is a significant life event (one we hear and see lots about...

picture of a Happy smiling baby

The Insider's Guide to Birth - 10 taboo topics only midwives know

September is THE busiest month for midwives, with the most popular day to be born in the UK being the 26th September.

The Baby Show , with Lidl GB, returns to Olympia London from 20th – 22nd October and they’ve teamed up with the experts at My Expert Midwife to discover 10 taboo topics that only midwives will know with the aim of helping an expectant parent on their journey to...

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Influencer mum shares taboo-busting story about pooing during birth

Mumfluencer Victoria Emes - whose celeb fans include Dermot O’Leary and Stacey Solomon - told of the moment her daughter was born in a “poonami”, in a bid to bust the taboo around pooing during birth in a brand new podcast from Devon-based birth expert and author Siobhan Miller.

Telling her birth story on The Positive Birth Company’s brand new Up The Duff podcast , sponsored by women...

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Royal College of Midwives adds The Positive Birth Company’s Closing the Gap workshop to new anti-racism kit for midwives

The Positive Birth Company’s Closing the Gap workshop is added to the RCM’s Decolonising Midwifery Education Toolkit

Certified B Corp business The Positive Birth Company has been added to a new anti-racism toolkit for midwives created by The Royal College of Midwives. The Decolonising Midwifery Education toolkit has been created by the RCM in response to shocking figures which show Black,...

picture of mum and baby having skin to skin

One in four babies could be missing out on the best start for their skin according to NHS data

  • NHS data from 2022 showed that 74.2% of new babies born in England had skin-to-skin contact with their parents within an hour of birth
  • Skin-to-skin contact is important for developing a baby’s microbiome – a layer of unique bacteria which helps protect them against the infections and diseases they are most likely to encounter through their life
  • Midwives have
  • ...
picture of a birthing gown

Trusted Doula Designs Inspired Gown for Pregnancy, Birth and Beyond

Introducing a first of its kind, the original DforD Gown, a unique and thoughtfully designed garment for pregnancy, birth, breastfeeding and beyond. Made fairly in London using sustainably sourced linen the innovative gown is truly unlike anything else, offering mums-to-be maximum comfort and movement, while taking care of mother nature too!

Created by Midwife and Doula Dionne...

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The Midwife Available to Mums 24/7 

Midwife Pip Offers Courses and Expertise for Mums, Pre and Postpartum

Introducing Midwife Pip, the practicing midwife dedicated to ensuring all expectant and new mums feel like superwomen during their journey into motherhood. Sharing her wealth of knowledge and experience, Midwife Pip proudly offers informative and engaging online courses that are accessible to all, alongside an abundance of...

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The Positive Birth Company are now in a relationship with High Street retailer

Calling all pregnant people - The Positive Birth Company is pleased to announce their first UK retail partnership with Boots.com .

Recently voted 'Parenting Brand Of The Year 2022' by Made For Mums, The Positive Birth Company are pleased to announce that from 22 April 2022 their bestselling products will be available to purchase on Boots.com .

This new partnership marks a big...

picture of a pregnant woman showing pbc awards

TRIPLE GOLD for The Positive Birth Company in the Made for Mums Awards 2022

The Positive Birth Company wins GOLD in the following three categories: Parenting Brand of the Year, Pregnancy/Birth Product & Service and Technology Product for Babies and Families, in the Made for Mums Awards 2022. The Positive Birth Company has been crowned 'Parenting Brand of the Year' and is the first small independent business to win this prestigious award.

Made for Mums state: "The...

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