climate conscious

picture of an eco concious happy family

Parents more climate conscious under their children’s watchful eye

Parents are more likely to take action against climate change if observed by their children, a study reveals.

The study, carried out in Innsbruck, Austria, looked at how to motivate ‘voluntary climate action’ across the generations, focusing on parents and children.

The researchers paid 368 parents 69€ each and asked how much of the money they wanted to keep and how much they would...