Did you know a baby can generate around 0.5 tonnes of plastic waste in just one year? That's roughly the same weight as a grand piano or around 25,000 plastic water bottles.
As the UK moves towards phasing out wet wipes containing plastic, Naty is helping parents cut through the confusion with a simple choice they can trust today: fully plastic-free baby wipes.
When you've got little ones, plastic quickly becomes part of everyday life. From nappies and snack packaging to toiletries and toys, it soon adds up.
Parents already have enough on their plates, so making more sustainable choices needs to be practical, not perfect. That's why focusing on everyday products is often the easiest place to start.