9 in 10 UK Parents Call for Clearer Labelling as 88% Express Concern Over Hidden Sugar in Children’s “Healthy” Vitamins
A new UK-wide survey commissioned by Hiya to 1,000 parents has uncovered a significant disconnect between expectations and the reality of children’s vitamins and supplements.
If you’ve ever turned up at school without your child’s PE kit again or realised you forgot to pack the after-school snack (because you also forgot there was after-school club), then welcome — you’re officially in the ‘ too tired to parent ’ era.
My mum friends and I joke about it all the time — the brain fog, the exhaustion, the “I swear it was Friday five...