pregnancy

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The Insider's Guide to Birth - 10 taboo topics only midwives know

September is THE busiest month for midwives, with the most popular day to be born in the UK being the 26th September.

The Baby Show , with Lidl GB, returns to Olympia London from 20th – 22nd October and they’ve teamed up with the experts at My Expert Midwife to discover 10 taboo topics that only midwives will know with the aim of helping an expectant parent on their journey to...

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The Baby Show returns to Olympia London

20th – 22nd October 2023

The Baby Show , with Lidl GB - the UK’s best-loved, pregnancy, baby and parenting event, will return to Olympia London from Friday 20th until Sunday 22nd October. The show, now in its 22nd year, is the must-attend event for new and expectant parents keen to shop for all their newborn essentials at fantastic prices, as well as get expert advice from the nation...

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Influencer mum shares taboo-busting story about pooing during birth

Mumfluencer Victoria Emes - whose celeb fans include Dermot O’Leary and Stacey Solomon - told of the moment her daughter was born in a “poonami”, in a bid to bust the taboo around pooing during birth in a brand new podcast from Devon-based birth expert and author Siobhan Miller.

Telling her birth story on The Positive Birth Company’s brand new Up The Duff podcast , sponsored by women...

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Top tips to help pregnant women keep cool in a heatwave

As the mercury rises, the team of expert midwives behind My Expert Midwife’s award-winning skincare brand for pregnancy, birth, new mums and newborns, have compiled some of their top tips to help pregnant women feel more comfortable during the rest of the summer months.

10 top tips to help pregnant women feel more comfortable during a heatwave:
  1. Wear natural fibres such as
  2. ...
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Keep Cool Throughout Pregnancy and Breastfeeding with Medela

Medela launches an innovative, breathable and quick drying maternity collection

Global breastfeeding brand, Medela, is thrilled to welcome a new range to its trusted maternity lingerie offering – introducing Keep Cool™ an innovative collection of 3 seamless and wireless styles. Promising all the comfort the existing styles are known and loved for, but with a brand-new moisture wicking...

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Maternity care crisis highlights lack of progress for cerebral palsy prevention

For the last decade, formal reviews have repeatedly raised inadequate training and insufficient staffing levels as key issues affecting NHS maternity care. But birth injury solicitors at RWK Goodman say figures show that past recommendations have failed to lead to better outcomes.

  • 1 in 4 core NHS maternity services across the UK is currently rated as ‘inadequate’ or ‘requiring
  • ...
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Royal College of Midwives adds The Positive Birth Company’s Closing the Gap workshop to new anti-racism kit for midwives

The Positive Birth Company’s Closing the Gap workshop is added to the RCM’s Decolonising Midwifery Education Toolkit

Certified B Corp business The Positive Birth Company has been added to a new anti-racism toolkit for midwives created by The Royal College of Midwives. The Decolonising Midwifery Education toolkit has been created by the RCM in response to shocking figures which show Black,...

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Women’s health expert explains why the most surprising pregnancy symptoms occur

Women’s health expert explains why the most surprising pregnancy symptoms occur - including vivid dreams
  • Women’s health experts at Flo Health have revealed the reasoning behind the most surprising pregnancy symptoms, following a recent rise in interest
  • Google Trends shows searches for ‘uncommon pregnancy symptoms’ rose by 350% over the last year, whilst related hashtags top
  • ...
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FOODS FOR FERTILITY OVER 40 

Are you a women in your late 30s or early 40s? If so, you may be asking ‘how do I improve chances of conception?’ Knowing how food can support fertility over 40 can help you on your journey towards conception. Read on to find out more.

Fertility and ovarian reserve

Women are born with a fixed amount of eggs. As we age, fertility naturally declines as the quantity of eggs declines. It...

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Anti-ageing retinol alternative is our pregnancy-safe skincare hero!

It’s official – retinol has gone mainstream. Beauty insiders may have been shouting about it for years, but Retinol has officially emerged as ‘2022’s biggest beauty trend’ based on research by Hey Discount. With over 2.1 billion Tiktok views (and counting), 635,000 Instagram hashtags and almost 9.3 million Google searches, Retinol is reaching and resonating with a younger demographic than...

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