Research by Play-Doh, the pre-school brand, reveals parents are under more pressure than ever before to be ‘perfect’, with social media the main culprit
In response, the Play-Doh team is launching Parenting is Messy – a new campaign that celebrates the honest, unspoken truths about parenting, kicking off with the launch of its first ever book, Notes on Messy Parenting
Harry Potter is revealed as the most popular World Book Day costume, as over three quarters of parents admit to feeling pressure to deliver the best costume at the school gates
Even after nearly 25 years the most popular character for children to dress up as on World Book Day is Harry Potter (32%), followed by Cinderella (19%) and Matilda (14%)
