Willy Wonka is UK’s best-loved Roald Dahl character
Matilda ‘baddie’ Miss Trunchbull comes third in list of favourites
Charlie and the Chocolate Factory characters most popular overall
The nation’s best-loved Roald Dahl characters have been revealed, proving that the celebrated British author is still as popular as ever 62 years after the release of...
Harry Potter is revealed as the most popular World Book Day costume, as over three quarters of parents admit to feeling pressure to deliver the best costume at the school gates
Even after nearly 25 years the most popular character for children to dress up as on World Book Day is Harry Potter (32%), followed by Cinderella (19%) and Matilda (14%)
