A new UK survey from Emma’s Diary reveals that body image pressures are significantly affecting new mums, particularly those under 30. With many reporting anxiety, low confidence and unrealistic expectations around post-baby recovery, experts are calling for a shift away from “bounce back” culture towards more supportive and realistic postpartum care.
New research by maternal health brand Lansinoh, reveals that 79% of mums said they were unprepared for the postpartum period, also known as the Fourth Trimester
75% of new mums say they were not prepared for the physical pain and recovery in the Fourth Trimester
87% of new mums did not plan for their recovery post birth
