parenting research

Key Findings at a Glance

• 76% of parents prioritise baby health & comfort over price
• 61% were surprised that vibrations can affect developing brains & bodies
• 86% would choose a stroller with better suspension knowing it supported newborn sleep
• 63% of parents don’t know or don’t fully understand the purpose of stroller suspension
...

• Over half of modern parents in the South West set few or inconsistent rules for their children
• 64 percent of older generations adopted a clear, strict style of parenting
• Over two thirds of parents in the region claim they spend more quality time with their children than their parents did with them
• 58 percent feel they show more love and affection than
...

Whilst there are concerns it may be affecting the attention span of very young users, Sam O’Brien, CMO of performance marketing platform Affise , believes it will in fact help educate younger years to develop valuable entrepreneurial skills....

PARENTS REVEAL HOW TECH HAS HELPED THEIR KIDS THROUGH LOCKDOWN - BUT ADMIT IT’S COME AT A PRICE, NEW REPORT REVEALS

• Internet Matters launches a new report - From Survive to Thrive: Supporting digital family life after lockdown - giving a unique view into how the family relationship with technology has changed through the ups and downs of lockdown
• Nearly 8
...