Hop into Spring with PO.P
Polarn O. Pyret showcase its Spring Heroes, perfect for the Egg Hunt
It’s official… Spring has sprung, so it’s time to unveil Polarn O. Pyret’s (or PO.P’s for short) latest collection. Kitting out children aged 0-12 in super soft, long-lasting clothing, the new launch is bursting with pastel tones and beautiful prints, ready for Spring adventures.
Not only promising durable, practical and stylish items, the SS23 collection marks a major milestone for PO.P. Having set a goal for its entire collection to be made using more sustainable fibres, the ethical brand is proud to have achieved this, two years ahead of schedule. 100% of the new range has been made, using a minimum of 70% sustainable fabrics.
For 2023, PO.P’s 100% GOTS Organic baby range continues to offer the cosiest outfits as we transition into warmer Spring days. Babygrows, dresses and leggings are bursting with cotton flowers and big pink blooms, while the adorable vegetable patch design can be found on a stylish Wrap-Around Romper, body and t-shirt. For the Easter weekend, kit the smallest members of the family out in the cutest two-piece applique sets; the stretchy rib knit bodysuit and leggings (sold separately) feature a lamb upon a sage backdrop and bunny upon a beige backdrop – utterly adorable!
With the promise that every garment will last a minimum of three children, the kids’ collection (age 1-12), offers comfort and style for kids, and great value for parents. SS23’s fun and functional
designs feature Nordic prints, classic stripes and floral delights, as well as lots of striking unisex designs, across vibrant t-shirts, rugby tops and beautiful dresses.
So little ones can get outdoors and enjoy Spring adventures, complete their outfit with the brand’s much-loved Fleece Jacket, available in five new colours including rose pink and bright orange as well as the brand-new mauve cloud print. This 100% recycled fleece jacket repels water, making it ideal for light showers and essential wear as we transition into the warmer weather! There’s also the gorgeous taupe Sherpa fleece kid’s jacket; the clever fleece is showerproof making it perfect for if you get caught in a shower but cosy indoors when you want to snuggle up.
Speaking about PO.P’s Spring collection, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said:
“As the evenings draw out and the air feels warmer, we are delighted to share more from the SS23 collection. As always our Spring’ collection is bursting with gorgeous colour, fun characters and signature PO.P prints, across a range of soft, practical and stylish clothing.
He continued: “Even better, once little ones have outgrown their Spring wardrobe, it can be returned to us using our unique PO.P second-hand service, in exchange for POP vouchers to spend on new styles (no matter how old the item!)”
Passionate about the circular fashion movement, PO.P continues to show its commitment to quality and sustainability with its industry leading PO.P Second Hand scheme. So confident in the longevity of its timeless garments, customers can trade in any items they no longer want or have outgrown, in exchange for a voucher to spend on new and second-hand items. Not only ensuring nothing ends up in landfill but offering a sustainable way to switch up the wardrobe.
www.polarnopyret.co.uk
