Personalised School Essentials to Make Their First Day Extra Special
With an estimated 380,000* children preparing to start Reception this September, My 1st Years has expanded its Back to School collection with 61 brand-new designs.
As families prepare for one of childhood's biggest milestones, parents can now choose from more than 390 different designs, sizes and styles, with each item able to be personalised to make it truly unique to their child.
The launch follows another exciting milestone for the modern gifting brand, which has now sold more than one million^ personalised backpacks to families across the UK, reinforcing My 1st Years' position as a leader in meaningful personalised gifts.
School essentials made just for them
The little details matter.
Coordinated by design, each collection is created to bring a personal touch to the everyday items children use most, transforming practical school essentials into something uniquely theirs.
From first school days to first packed lunches, the Little Shoulders, Big Dreams collection brings together personalised backpacks, book bags, stationery, lunch bags and lunch boxes to help families prepare for this exciting new chapter.
A quality school bag they'll be proud to carry
When children stop being carried everywhere and begin carrying something of their own, backpacks and bookbags celebrate that chapter. While the items that go inside the bag may change over time, the name stitched on the front is there to stay.
My 1st Years’ backpacks and bookbags are made to be carried with pride. Available across a selection of considered designs, each bag can be personalised through embroidery, flock or print.
Designed to last, the range is crafted from premium materials including polyester, quilted fabrics, corduroy and more, each style features a structured silhouette, tactile finishes and thoughtful detailing. These are the bags made for the moments that become part of childhood.
RRP’s start at £13.00.
Personalised for every lunchtime
My 1st Years' personalised lunch bags and boxes are designed for school days, family outings and beyond.
The lunch bags feature insulated interiors designed to help keep food fresh, alongside easy-access compartments and dedicated spaces for snacks and drinks across selected designs.
Coordinating lunch boxes keep mealtimes organised, with practical sections that help separate snacks throughout the day.
RRP’s start at £18.00.
Everyday stationery with a personal touch
The collection also includes coordinating stationery designed to support children throughout their learning journey.
From personalised pencil cases and pens to stickers and whiteboards, each item helps children take ownership of the tools they'll use every day as they begin school.
Capture those unforgettable first-day memories
To celebrate this special milestone, customers will receive a free First Day of School Board with purchases over £65.
A tradition families can return to year after year, the My 1st Years personalised First Day of School Board captures all the details of this exciting new chapter, creating a keepsake families will treasure for years to come.
Designed to be used again and again, it can also celebrate first holidays, first sleepovers and many more important childhood milestones.
The personalised First Day of School Board is available to purchase for £10 or comes free (without personalisation) on orders over £65.
A gift they'll never forget
At My 1st Years, personalisation is about much more than simply adding a name.
It's about creating meaningful keepsakes that children will use every day while helping them step confidently into exciting new beginnings.
Each product in the Little Shoulders, Big Dreams collection is available in coordinating designs, allowing families to mix and match their favourite school essentials. Every item includes complimentary personalisation and is beautifully presented in My 1st Years' signature luxury gift box.
Discover the full Back to School collection, along with the wider My 1st Years range, online and in selected stores including Harrods and Selfridges.
*Estimated Reception intake for September 2026.
^Based on My 1st Years sales data.
