picture of a baby having their nappy changed with naty baby wipes

Why More Parents Are Choosing Plant-Based Nappies for Their Baby

Introducing BioEmbrace, the only nappy certified with 100% plant-based materials against baby's skin (DinCertco), certified to OEKO-TEX® STANDARD 100, and rated Excellent by Dermatest for sensitive skin.

For decades, parents have carefully considered what goes into their baby's food, skincare products and clothing. Yet one everyday essential has largely escaped the same scrutiny: nappies.

A baby wears a nappy around the clock during their earliest years, but many parents are unaware that most conventional nappies are still made using fossil fuel-based plastics. Unlike cosmetics, toys and food contact materials, there is currently no dedicated legislation specifically regulating chemical safety in these hygiene products. For parents, independent third-party certification is currently the most reliable indicator of what has, and hasn't, been tested.

Founded in Sweden in 1994 on the belief that families should not have to choose between performance, skin safety and sustainability, Naty is pioneering the next generation of baby care, where plant-based innovation, certified skin safety and trusted performance come together to care for people and the planet.

As a certified B Corporation, Naty is independently verified to meet high standards for social and environmental performance — accountability that goes beyond the product itself.

Born from a Simple but Powerful Mission

Naty aims to tackle two growing concerns: the environmental impact of disposable nappies and the increasing awareness of potential effects of chemicals found in everyday products.

At the heart of Naty's approach is the use of plant-based materials. Unlike conventional plastics derived from fossil fuels, plant-based materials are created from renewable plant resources.

Naty uses a combination of plant-based plastics and natural fibres, helping to reduce dependence on finite fossil resources while meeting strict skin safety certification standards.

Introducing BioEmbrace: Care That Starts on Skin

BioEmbrace is a plant-based nappy designed to deliver exceptional comfort, trusted protection and certified skin safety.

BioEmbrace is the only nappy currently certified to contain 100% plant-based materials across all components that sit directly against a baby's skin. This includes the topsheet, outer layer, leg cuffs and ears. By replacing fossil-based plastics where it matters most, Naty has created a nappy that puts skin-first care at the heart of its design.

Super-soft, breathable and hypoallergenic — rated Excellent by Dermatest — BioEmbrace has been dermatologically tested on sensitive skin, is free from perfume and lotion, and certified free from harmful chemicals, including PFAS, parabens and phthalates, through OEKO-TEX® STANDARD 100 certification.

Designed for growing babies, BioEmbrace offers up to 12 hours of leak protection*, helping to keep little ones dry and comfortable day and night. A built-in wetness indicator makes changes easier and more intuitive for parents, while the cute, baby-friendly design adds a playful touch.*

BioEmbrace is available in sizes 1–6 and is FSC® certified and vegan, from an RRP of £4.50 (size 1) for 25 nappies.

Freedom to Move with FreeMovers

As babies become toddlers, comfort and flexibility become increasingly important.

Naty's FreeMovers training pants have been designed specifically for little ones on the move, combining easy pull-on convenience with the same commitment to skin safety and comfort.

Made with soft, breathable materials that are gentle on sensitive skin, FreeMovers feature a secure yet flexible fit to support active play while helping keep toddlers dry and comfortable throughout the day.

A wetness indicator and convenient disposal tape make changes quick and simple for parents, while up to 12 hours of leak protection* helps keep little ones dry day and night. Dermatological testing and OEKO-TEX® STANDARD 100 certification provide additional reassurance of safety and skin friendliness.

Available in sizes 4–8, FreeMovers are also FSC® certified and vegan, with an RRP of £15.99 (size 4) for 36 pants.

Certified for Skin Safety

For parents navigating an increasingly crowded baby care market, independent certification offers reassurance that products have been rigorously tested.

OEKO-TEX® STANDARD 100 is one of the world's most recognised safety standards for textiles and materials that come into contact with the skin. The certification verifies that products have been tested for more than 1,000 potentially harmful substances, including formaldehyde, phthalates, PFAS, heavy metals and polycyclic aromatic hydrocarbons (PAHs).

Combined with dermatological testing on sensitive skin, these certifications help give parents confidence in the products they use every day.

As more parents look for products that align with both their family's needs and their values, Naty is continuing to demonstrate that high-performance baby care and plant-based innovation can go hand in hand.