football team

picture of children playing grass roots football

COVID’s Lost Generation: 317,000 Children Face Physical and Mental Health Challenges as a Result of Cuts to Grassroots Clubs

New analysis into the impact of COVID-19 on young people has found that 317,000 children in the South West are not currently getting their recommended 60 minutes of exercise per day. This amounts to an incredible 45 percent of all children in the region.

The pandemic has had a significant impact on this number, with fewer children meeting their recommended 60 minutes of daily...

Picture of Eric Cantona and a childrens football team

Countdown to kick off: Sports Direct and Nike get kids back into sport with nation’s biggest kickabout 

  • New research suggests more than half (52%) of parents are struggling to get children back into physical exercise, despite restrictions lifting and sport restarting
  • The majority (61%) admit their children can easily go days without physical activity
  • To get kids back on their feet, Sports Direct and Nike launch Monster Kickabout - an action packed football
  • ...
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