kids fashion

picture of a toddler boy and girl

Data reveals the most popular children's clothing brands

A recent survey revealed that 94% of women spend more on their children’s clothes than their own - other research reported that parents spend an average of £1,677 a year on their children's clothing.

Online children's clothing store Kathryn’s wanted to look further into the designer brands that parents dress their children in and used search data to identify which childrenswear...

picture of happy children

How Social Media Is Changing Kids’ Fashion

We’re all aware of the influence of social media on our wardrobes. Whether it’s celebrity red-carpet moments on Instagram or our own friends’ fresh fits on Facebook, it’s easy to be inspired online.

But how does social media influence our kids’ collections? How is the influencer-sphere shaping our judgement when we buy clothes for children?

Here, we identify the key...