labour

picture of a woman during childbirth

Can vaginal tears be avoided during childbirth?

What is a vaginal tear?

A vaginal tear, also known as a perineal tear, is damage to the skin between the vagina and the anus. This is usually a rip that occurs naturally due to the pressure from pushing during delivery.

It can also be a deliberate cut made by a doctor or midwife during labour. This is known as an episiotomy, a procedure done to widen the vaginal opening to relieve...

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The Insider's Guide to Birth - 10 taboo topics only midwives know

September is THE busiest month for midwives, with the most popular day to be born in the UK being the 26th September.

The Baby Show , with Lidl GB, returns to Olympia London from 20th – 22nd October and they’ve teamed up with the experts at My Expert Midwife to discover 10 taboo topics that only midwives will know with the aim of helping an expectant parent on their journey to...

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Influencer mum shares taboo-busting story about pooing during birth

Mumfluencer Victoria Emes - whose celeb fans include Dermot O’Leary and Stacey Solomon - told of the moment her daughter was born in a “poonami”, in a bid to bust the taboo around pooing during birth in a brand new podcast from Devon-based birth expert and author Siobhan Miller.

Telling her birth story on The Positive Birth Company’s brand new Up The Duff podcast , sponsored by women...

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Why we need a public health approach to parenting.

Shadow Justice Secretary Steve Reed has announced that one of the ways Labour will crack down on crime is by requiring parents of youth reoffenders to attend parenting classes.

Parenting classes as a reactive measure can be incredibly impactful. Parents and carers are pivotal in helping their children self-regulate and manage their own behaviour - something which is crucial for crime...

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Trusted Doula Designs Inspired Gown for Pregnancy, Birth and Beyond

Introducing a first of its kind, the original DforD Gown, a unique and thoughtfully designed garment for pregnancy, birth, breastfeeding and beyond. Made fairly in London using sustainably sourced linen the innovative gown is truly unlike anything else, offering mums-to-be maximum comfort and movement, while taking care of mother nature too!

Created by Midwife and Doula Dionne...

picture of freya virtual birthing app infographic

Virtual Birthing Partner App ‘FREYA’ reaches Apple’s Top 10 Apps for the third year running

The Positive Birth Company’s award-winning Freya App has been listed as one of Apple’s Top Paid Apps of the Year by the App Store for three years running (2019, 2020 and 2021). Since its release, the app has now supported a total of 159,749 people around the world through labour and birth.

During these past few years of uncertainty, the pandemic has caused the majority of antenatal...

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The benefits of hypnobirthing

New study highlights the benefits of hypnobirthing at reducing medical intervention and creating a more positive birth experience

A new independent study into the impact hypnobirthing has on pregnancy and birth has revealed some striking results. As well as highlighting a dramatic reduction in caesarean sections and medical intervention in general, women who practised hypnobirthing were much...

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