picture of dad and baby with Dingle Dangle toy

NEW! Dingle Dangle - Head-worn Nappy Changing Hack for Parents

DADS CREATE DINGLE DANGLE TOY Award-winning parenting toolkit brings the fun(ny) to nappy changing

Tired of facing nappy changing nightmares, two like-minded dads set out to design an innovative product that would make nappy changing easier, interactive and more fun. The Dingle Dangle was born.

The Dingle Dangle is an innovative hands-free sensory toy worn on the head of parents, so...

picture of plum play outdoor childrens play equipment

Discover Nature, A Better Way to Play

Plum Play’s Discovery Range Encourages Children to Explore the Great Outdoors, with fun, Education, and sustainability at the Heart of Play. Get Messy, Get Outside.

Nurture through nature and little ones can get messy or dirty and embrace the garden with outdoor role play. Leading active play toy specialist Plum Play has the fantastic Discovery® range, that combines hands-on play and...

Picture of new ladybird baby touch book collection

Fairy Tales and Sensory Stories from Ladybird 

Ladybird Launches New Fairy Tale Sensory Book into its Award-winning Baby Touch Collection

Ladybird Books is delighted to extend its much-loved and award-winning Baby Touch book collection as it welcomes the new interactive playbook: Fairy Tales. Colourful and engaging, the latest addition to the series features easy grab tabs, vibrant illustrations and touch-and-feel textures throughout the...

Picture of Ella's kitchen new sensory play pack

LETTUCE PLAY! Experts reveals why little ones SHOULD play with their food

Little ones should play with their food after new research reveals that two thirds of parents (62%) still tell their little ones not to.

According to new research by baby food brand Ella’s Kitchen released today, a third of parents (27%) think playing with food isn’t good behaviour despite studies* showing that babies and toddlers that engage with food using all their senses, in and outside...