Monster Kickabout encourages children to take up football, as Sports Direct and Nike pledge free equipment, resources, and lesson plans to primary schools across the country
In partnership with Nike, the Monster Kickabout campaign is supported by top-flight footballers Mason Mount, Demi Stokes, Beth Mead, Keira Walsh, Kenza Dali, Khadija ‘Bunny’ Shaw, Georgia Stanway and
Sports Direct launches this year’s back-to-school campaign starring TikTok stars Stepz and Nizzy , created by MOX London
High-octane ad builds on last year’s ‘ School Starts Here ’ campaign with the creative focusing around the energy and anticipation of the first day of term
Range of apparel and sneakers available at the retailer enables youngsters to discover the
Slam Dunk: Sports Direct reignites kids’ passion for PE with mass participation school event
New research suggests that three times as many children would rather watch a streaming service (48%) than play sport (16%)
Sport only came in 4th as a favourite pastime (27%), with twice as many kids listing watching streaming services (58%) or playing computer games (56%) as their
New research suggests more than half (52%) of parents are struggling to get children back into physical exercise, despite restrictions lifting and sport restarting
The majority (61%) admit their children can easily go days without physical activity
To get kids back on their feet, Sports Direct and Nike launch Monster Kickabout - an action packed football
