Picture of the new ewan the sheep baby grow

Introducing a Truly Unique Sheeping Bag, for the Sweetest Dreams! The brand behind one of the most iconic sleep aids unveils a brand-new category

Zara Crawford
Authored by Zara Crawford
Posted: Friday, August 13, 2021 - 21:56

The brand behind one of the most iconic sleep aids unveils a brand-new category.

SweetDreamers, the brand behind the UK’s much loved (and one of the original) sleep aids, ewan the dream sheep, is thrilled to launch a brand new, utterly adorable sleeping bag, or should we say sheeping bag!

The highly anticipated arrival promises to be both super soft and super snug, and with an all-over print featuring ewan’s friendly face, this is undoubtedly one of the cutest sleeping bags ever! The classic white and grey print is available in sizes 0-6 and 6-18 months with 1.0 and 2.5 tog available, making this new design perfect for ewan the dream sheep fans, old and new!

Ideal for the sweetest dreams, the 100% cotton sleeping bag features a thoughtfully designed zip opening at the bottom, ensuring night-time changes are less disruptive for little ones. The brilliant bag is sure to become the ultimate sleepy accessory alongside the famous sleep aid to ensure little ones (as well as Mum and Dad) get their all-important ZZZ’s! 

 ewan the dream sheep has been helping babies sleep for well over a decade, with over a million sold worldwide. The genius cuddly sheep mimics the comfort of the womb with a selection of ‘pink and white noise’ soothing sounds, including actual recordings of womb and heartbeat, combined with a warm pink calming glow, to lull newborns and toddlers into a peaceful slumber. 

Speaking about the new sleeping bag, Lynda Harding, mum of six and creator of ewan the dream sheep said:

“We have been working behind the scenes on this product for a long-time now so I could not be more excited to finally unveil ewan’s very own sleeping bag – it’s cute and cosy, just like him and we hope everyone loves our first ever ‘sheeping’ bag as much as we do.’


RRP: 0-6 months £21 | 6-18 months £25 

Stockist: https://sweetdreamers.co.uk

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