Picture of new ickle bubba furniture range

British nursery brand enters new category with soft furnishings launch 

Lizz Banks
Authored by Lizz Banks
Posted: Friday, September 10, 2021 - 12:48

Stylish Interiors for your Ickle Bubba 

British nursery brand enters new category with soft furnishings launch 

Ickle Bubba is thrilled to be expanding its ever-growing portfolio of products as the award-winning  brand makes its highly anticipated entrance into the interior’s category. A first for the British nursery  brand, parents can now rely on Ickle Bubba to be the one stop shop for all their nursery essentials,  as well as travel systems, strollers, car seats and stylish furniture.  

Oozing with style, Ickle Bubba’s new Nursery Starter Sets, which are available in both 6pc and 10pc  options, are sure to have little ones catching their ZZZ’s in no time! The new sets are not only  bursting with super soft, 100% cotton bedding and parenting must haves, they will add a touch of  style and fun. Launching with three stunning themes, parents will be spoilt for choice when it comes  to choosing that all important décor. 

Sure to be a popular choice; Mono Mountains is a Scandi-inspired assortment of contrasting  illustrations, while Cosmic Aura blends soft, neutral tones with classic star detailing. For those  searching for something bright and beautiful, Rainbow Dreams will inject colour and fun into this all  important first room.  

At just £79, the 6pc Nursery Starter Set is the perfect bundle to set up a nursery without breaking  the bank. Including a Comforter, Sleeping Bag, Blanket, 2 Fitted Sheets, and a Changing Mat, new  parents will be set for the arrival of their bundle of joy!  

For those wanting all the extras, the 10pc Nursery Starter Set is ideal. Thoughtfully created, this bundle will truly kit out the nursery, including a Light & Sound Cuddly Sleep Aid, Cellular Blanket,  Bunting, 2 Sleeping Bags, a gorgeous Quilt, Musical Mobile, 2 Fitted Sheets and a Changing Mat.  There is no doubt that parents will have all bases covered from birth and beyond!  

What’s more, the brand is taking its interiors collection from bedtime, to playtime, with the launch  of an absolutely stunning Teepee. The brand new Teepee Playtime 4 Piece Play Bundle will create a charming space, ideal for playtime, story time or downtime! 

With a window, tie back doors and contemporary prints that will fit seamlessly into any décor, it is  the perfect addition to any home. With collapsible nonslip wooden poles, it can even be packed  away into the fabric carry case, to take to grandmas! If that wasn’t enough, the bundle also comes  with a matching padded Playmat, as well as 2 cushions and bunting, to complete the aesthetic. 

Commenting on the brand’s product extension, Aneesa Beasley, Product Director at Ickle Bubba said: 

“We are delighted to make our first step into the interiors category. When we first launched our  furniture collection, we realised the demand for soft furnishings too, so it was a natural  development for us to make. We’re thrilled with the final collections, developed by our in-house  design team which include key pieces from bedding essentials to beautiful co-ordinating decor and  look forward to seeing our customers make a statement with whichever bundle they choose. As  always with Ickle Bubba, affordable style is key and we are confident we have achieved this with the  new collection.”  

RRP’s: 

6pc Nursery Starter Set - £79 

10pc Nursery Starter Set - £199 

Teepee Playtime 4 Piece Play Bundle - £59 

Stockist: www.icklebubba.com 

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