Picture of the inside of a mamas and papas shop


Zara Crawford
Authored by Zara Crawford
Posted: Tuesday, October 12, 2021 - 20:41

The UK’s leading nursery brand, Mamas & Papas, is set to open a concession in NEXT at The Exebridge Centre later this week, bringing its range of travel systems, nursery furniture and children’s clothing to new and expectant parents in Exeter.

Mamas & Papas will celebrate the arrival of the 1,650 sq ft concession on Thursday 14th October by offering free goodie bags to the first 50 customers.

As well as offering a carefully curated range of products, the concession will provide in-store services such as personal shopping appointments, car seat consultations and fittings, as well as click & collect.

The store will have extra hygiene and social distancing measures in place, and customers are encouraged to wear face coverings and use contactless payment methods where possible.

Nathan Williams, Chief Operating Officer at Mamas & Papas, said: “We’re looking forward to supporting all new and expectant parents in Exeter through their journey ahead with our products and services at our new concession at NEXT. Our expert team will be on hand to help support and advise customers on the products and services that will work best for them and their family.

“The Exeter concession marks our 10th successful opening with NEXT and is all part of our continued, exciting growth plan.”

The store will be open from 9am-8pm Monday-Friday, 9am-6.30pm on Saturdays, and 10.30am-4.30pm on Sundays. Free parking and baby change facilities are provided.

To book a personal shopping appointment in store, please visit:www.mamasandpapas.com/en-gb/personal-shopping.

Last year, Mamas & Papas launched the UK’s first virtual personal shopping service for new and expectant parents, ideal for those that are unable to get to a store due to health reasons or other commitments. Personal shoppers in Mamas & Papas stores across the UK chat directly to customers over video call straight from the shop floor, answering questions and providing live demonstrations on everything from car seats to pushchairs.


The retailer also launched free virtual ‘Parents to Be’ group sessions which guide attendees through everything they need to know about parenting, with expert speakers and Q&A sessions. For more information or to book a place, visit: www.mamasandpapas.com/en-gb/parents-to-be-at-home


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