picture of Johnsons Baby eco refills

JOHNSON´S® Baby launches NEW eco-refill range across best sellers 

Launching from 1st May, JOHNSON´S® Baby will, for the first time, offer a new refill range, providing  families with easy and affordable solutions whilst still offering the best care for their little one. 

JOHNSON´S® Baby understands that parents already have so much to contend with, and trying to reduce plastic waste in the home can feel overwhelming (and expensive). The JOHNSON´S® Baby refillable range will help parents reduce their plastic waste with easy pour, refillable versions of their family favorites, Bedtime Bath, Baby Shampoo and Top-to-Toe Wash with prices starting at just  £4.25. 

Each product, available at Sainsburys from the 1st May, shortly followed by Tesco, Boots and other  major retailers, comes in a 1L carton, that can easily be recycled when empty, and will provide  families with up to 200 uses. All the formulas in JOHNSON’S® Baby refill range remain the same and  continue to provide you with the much-loved gentleness of your family favourites. 

Hannah French, Head of Marketing for Johnsons & Johnsons comments: “We are excited to be  providing families with our first paper-based, recyclable, and refillable baby product. JOHNSON´S®  Baby really believe that it doesn’t have to cost the earth, and one of our steps towards this is the  launch of our refillable range where we’re able to empower parents and provide them with simple  options to be planet conscious whilst also making it affordable and an easy switch within their daily  routines. Ultimately our goal is to develop and innovate to be more environmentally friendly, making  it easier for families to make more sustainable choices with our gentle products now having 90% less  plastic*.” 

The introduction of the refill range is the next step by JOHNSON’S® Baby in a mission to innovate  products which use less plastic. In the past 12 months alone, all bottles across the JOHNSON’S® Baby  brand have become recyclable, and since 2017 the plastic sticks in JOHNSON’S® Baby cotton buds  were removed and are now made with 90% recycled material removing 270 tonnes plastic per  year**.  

JOHNSON’S® Baby refill range will also be available from the Sainsbury’s stores across the UK from  the 1st of May and Boots, Amazon, Superdrug, Tesco and Ocado from mid-May. 

picture of instructions for Johnsons Baby eco refills

 

 

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