picture of a dad with a baby and a iCandy pushchair

New Campaign that Keeps an i On Dads

Sophie Brown
Authored by Sophie Brown
Posted: Thursday, June 16, 2022 - 21:38

iCandy Team up with Celebrity Personal Trainer in Exciting Initiative to Support Dads  

Over the last few weeks iconic pushchair brand, iCandy, has been running a truly thoughtful  initiative to support dads. Dads Club, is an inspired social concept to support new dads, work on their fitness, improve their mental health and encourage them to schedule in a little ‘me time’.  

With a new social poll showing a staggering 95% of men believe that it is important to talk more  openly about new dad’s mental health, the campaign couldn’t have come at a better time. The  same social survey (recently hosted on iCandy’s Instagram platform) also found that 63% of the  

1,000+ men questioned felt anxious when they first became dads, confirming to the brand just how  important it is to ensure they feel supported and confident to open up in early fatherhood.  

The much-loved brand has been working with celebrity PT Rich Tidmarsh to create a unique space  for Dads to access across the country, allowing them to join together and feel supported, sharing  experiences about their journey to fatherhood, and to talk openly about the pressures, the joys and  everything in between! 

The thought provoking and engaging campaign has garnered huge interest across its wide-reaching  social platforms, as each week well known content creators (and iCandy users themselves!) Jay  Porter, Kwadwo Benko and Daniel Cutting, have taken to the brands Instagram channel to publish  weekly workouts and live material.  

From mental health to fitness, bonding with baby, cooking and more, Dads have been invited to  watch the weekly activities and join the #iCandyDadsClub community to feel part of a unique and  supportive group of dads.  

Speaking about the campaign, MD Martin Boyle said: “We are extremely proud of this campaign.  Dad’s Club has gone far beyond its initial thinking but having heard from the dads in our community  we know just how important it is to use our platform to talk openly about fatherhood. 

He continued: “I am thrilled to announce that due to its huge popularity, the Dads’ Club will be  staying as a regular feature here at iCandy. After its initial 6-week launch, Dads’ Club will continue,  with focused blogs, newsletter specials and social campaigns – watch this space!”  


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