Mima’s Got The X Factor
The team at Cheeky Rascals are thrilled to see superstar singer, Leonia Lewis, has chosen a mima pushchair for her new arrival. The X factor sensation was seen for the first time strolling in LA with her daughter in the stunning white xari model.
A celebrity favourite, it’s no surprise that the adored British Singer/songwriter has chosen the premium pushchair. Mima’s continued popularity is thanks to its innovative twist on a traditional pushchair design and truly customisable nature.
Its 3 in 1 capabilities means that the user can quickly and easily adapt the pushchair, growing with their child from baby to toddler in a few simple steps. To minimise space and time, the lightweight pushchair has a patented hidden carrycot inside, which is accessible in seconds from a quick zip of the seat!
Not forgetting the customisable mix-and-match colour options, parents can have a truly unique pushchair to suit their style. The high-profile new mum has expressed her individuality with a classic Black Chassis, iconic White Seat Pod and striking Stone White Starter Pack, complimenting her effortlessly chic style.
The stunning 11-piece package is bursting with everything a new parent needs, including the fluffiest, waterproof Footmuff and trendy changing bag. Compact and easy to fold, with plenty of storage in the 2 baskets, the stroller also has an adjustable seat with 3 recline angles, a 5-point safety harness, mattress and apron shield for maximum comfort and protection.
Selina Russell, Founder of Cheeky Rascals commented: “We couldn’t be happier to see the X Factor star has chosen the mima xari pushchair. Its exquisite styling and luxury design makes this the perfect choice for the new superstar mum!”
About Cheeky Rascals: Cheeky Rascals has been sourcing innovative baby and nursery kit for over 25 years, including everything from pushchairs to home safety essentials as part of its ever growing portfolio. Started as a kitchen table business by mum of three, Selina Russell, Cheeky Rascals has continued to make huge steps in the nursery industry, distributing to some of the best-known retailers in the country including John Lewis and JoJo Maman Bébé – just to name a few, as well as selling directly to families via its online store www.cheekyrascals.co.uk.
