picture of chris payne with his children teaching them how to save

Children's piggy banks hit as parents adapt to cost of living pressures

  • Average weekly pocket money is down 23 per cent year-on-year from £6.48 to £4.99, new research reveals
  • Mums and dads are feeling the pinch most from increasing energy and food bills; half would rather sacrifice spending on their own leisure activities to protect pocket money
  • Halifax reveals the economic impact on pocket money over last 35 years


picture of Medela’s #Breastfeedingfriendly Window Stickers

Medela’s #Breastfeedingfriendly Window Stickers are Back!

Medela’s Window Sticker Campaign Relaunches for 2022

World leading breastfeeding brand, Medela, is delighted to announce the relaunch of its popular breastfeeding friendly window sticker campaign to mark the start of World Breastfeeding Week, taking place on the 1st-7th August. Whether it’s a café, restaurant or community centre, the nationwide initiative celebrates each and every...

picture of a mum breastfeeding

World Breastfeeding Week: Expert gives 6 breastfeeding tips

  • Reassured spoke to Deborah Lee from Dr Fox Online Pharmacy in time for World Breastfeeding Week (1st – 7th August) to cover all things breastfeeding
  • The expert answers 6 questions, like when and how to stop breastfeeding and what to do when you’re experiencing pain
  • Dr Deborah Lee debunks 5 breastfeeding myths from breastfeeding is easy to not being allowed to drink
  • ...
picture of children riding scooters

How to keep active in the school holidays with the kids off

This year my youngest started school, so it has been the first time in nearly 8 years that I have had both of my children in school and a bit of time to myself in the day. Over the past year I have built up quite a good exercise routine in term time, but that always goes on pause when the holidays come around.

I have been so excited about having the children off school for 6 weeks...

picture of a pregnant woman receiving maternity care in hospital

Healthy Mum, Healthy Baby, Healthy Future

Healthy Mum, Healthy Baby, Healthy Future: Report Sets out Vision to Deliver Safe, Effective and Accessible Medicines for use in Pregnancy

In a UK-first report launched today, in the House of Commons, leading figures from charity, healthcare, industry, law and academia have outlined a collaborative vision for UK leadership to improve maternal health. The Healthy Mum, Healthy Baby, Healthy...

picture of a baby

The 6 Essentials No Parent Should Leave Home Without

There are a lot of things to consider for new parents. Once your bundle of joy arrives, there’s so much to think about – feeding times, bedtime routines, whether or not your baby is warm or cool enough. What do you need when you go out with them?

Here, we have the ultimate guide for new parents on what to take with you on trips out with your tot.

Nappies and wipes


picture of an in a relationship social media post

The Positive Birth Company are now in a relationship with High Street retailer

Calling all pregnant people - The Positive Birth Company is pleased to announce their first UK retail partnership with .

Recently voted 'Parenting Brand Of The Year 2022' by Made For Mums, The Positive Birth Company are pleased to announce that from 22 April 2022 their bestselling products will be available to purchase on .

This new partnership marks a big...

picture of mum and baby exercising

Join the Mother Fit Movement

It’s good for the mind, body and soul

This month marks the launch of Mother Fit, a unique digital platform that encourages and supports a truly holistic approach to motherhood. The thoughtfully designed website will look after women’s mind, body, and soul, during pregnancy, postpartum, and beyond, thanks to its personalised subscription service offering access to fitness classes, expert...

picture of the big breastfeeding cafe campaign

The Big Breastfeeding Café is Back for its 8th Year

IT’S BACK! The Big Breastfeeding Café is returning for its 8th year on the 12th May, and we would love for you to get involved! To add to the excitement, if you host a café this year, you will also be in with the chance of winning some amazing prizes for your breastfeeding gang! Find out more below…

What is the Big Breastfeeding Cafe? Over the past 8 years, The Big Breastfeeding Cafe has...
picture of a child kissing mums baby bump

New Mum Survey Reveals Unexpected Bonding Experience

Mums spend 63 days taking their children to hobbies throughout their childhood

· 7 in 10 mums find conversations with their children to be more honest and open when travelling to their hobbies

· Child psychologist comments on the importance of hobbies for parent/child bonding

The average busy mother spends 63 days straight ferrying her kids to and from their classes...