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picture of a dad pulling a Wonderfold Wagon

MAKE DAD THE ULTIMATE HERO WITH THE WONDERFOLD STROLLER WAGON

Looking for the ultimate Father’s Day gift? The WonderFold range of stroller wagons combines style, storage, and all-terrain power—perfect for adventure-loving dads and unforgettable family outings.

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British Parents Amongst the Most Lenient in Europe

New research reveals that the UK is one of the most lenient parenting nations in Europe. Over half (52 percent) of British parents agree they take a relaxed approach to raising their children by adopting only very few or inconsistent rules. This is a stark contrast to the Netherlands which ranks the strictest, with three fifths adopting a strict approach to rules.

The study shows...

Hop into Spring with PO.P

Polarn O. Pyret showcase its Spring Heroes, perfect for the Egg Hunt

It’s official… Spring has sprung, so it’s time to unveil Polarn O. Pyret’s (or PO.P’s for short) latest collection. Kitting out children aged 0-12 in super soft, long-lasting clothing, the new launch is bursting with pastel tones and beautiful prints, ready for Spring adventures.

Not only promising durable,...

picture of Janod wooden dino childrens toys

Join Janod on a Jurassic Adventure

Step back in time with Janod’s most exciting collection yet - destined to be a roaring hit!

Iconic and timeless wooden toy brand, Janod, is thrilled to launch a roarsome new collection that will guarantee endless amounts of fun. Introducing an epic Dino range, bursting with the cutest prehistoric characters, the collection includes more than 15 engaging and truly stunning toys, games, and...

picture of smart games safari game for preschoolers

SmartGames unveils Safari Park Jr, a game to get little one’s imaginations running wild!

SmartGames, the worldwide leader in multi-level logic games is roaring with excitement to reveal its latest game, Safari Park Jr. Perfect for pre-schoolers, the colourful new puzzle game is bursting with 60 fun and engaging picture challenges, ready to captivate young minds. Featuring the most charming safari figurines, the game is sure to be adored by animal-lovers.

Safari Park Jr...

Anti-ageing retinol alternative is our pregnancy-safe skincare hero!

It’s official – retinol has gone mainstream. Beauty insiders may have been shouting about it for years, but Retinol has officially emerged as ‘2022’s biggest beauty trend’ based on research by Hey Discount. With over 2.1 billion Tiktok views (and counting), 635,000 Instagram hashtags and almost 9.3 million Google searches, Retinol is reaching and resonating with a younger demographic than...

HotTea Mama Brews the Best Kept Secret for Women’s Wellness!

Award-winning tea company, HotTea Mama, is on a mission to support women’s wellbeing, one cuppa at a time!! From PMS, to pregnancy, parenthood to perimenopause, the collection of eight whole leaf teas, will support women through the daily (and monthly) struggles, naturally.

Uniquely backed by science, each tea is thoughtfully blended by Bethan Thomas, co-founder and in-house Tea Scientist (...

Alternative Easter Gift for Kids

Reading Eggs are the best eggs! Give the gift of learning this Easter with Reading Eggs

The Easter holidays are filled with chocolate, chocolate and more chocolate. An eggciting alternative to traditional Easter eggs, a subscription to online learning program Reading Eggs makes for an entertaining and educational gift.

Reading Eggs is a perfect Easter gift for children aged 2-13. The...

Must Have First Aid Kits coming to a store near you!

Multi Award Winning Mini First Aid kits now available in John Lewis and Boots stores nationwide

Mini First Aid, the trusted brand, best known for delivering multi-award-winning first aid classes to the nation through its 70 strong franchises, is thrilled to announce its bestselling first aid kits are now available in more places than ever before!

Parents who want to ensure that they’...

picture of Seven Days of Mum To Be advent calendar

Introducing Advent Calendars - for Mothers Day

Manchester based family business SevenYays have been tearing up the advent calendar rulebook since their launch in June 2021. SevenYays was conceived during lockdown after then 16-year-old Anna Staal (as part of a GCSE Business Studies project) asked ‘Why don’t we have advent calendars for birthdays?’ The internet-based start-up have since sold over 10,000 personalised birthday 7-day gift ‘...

Messiest recipe book launches to show reality of Mother’s Day

Introducing ‘Messy Brekkies’: the first ever Mother’s Day recipe book to show what really happens when kids take to the kitchen

In a twist on the usual highly styled and perfect food photography, Asda’s ‘Messy Brekkies’ e-book showcases classic Mother’s Day breakfast dishes in all their perfectly imperfect glory