Monster Kickabout encourages children to take up football, as Sports Direct and Nike pledge free equipment, resources, and lesson plans to primary schools across the country
In partnership with Nike, the Monster Kickabout campaign is supported by top-flight footballers Mason Mount, Demi Stokes, Beth Mead, Keira Walsh, Kenza Dali, Khadija ‘Bunny’ Shaw, Georgia Stanway and
New research reveals 3 in 10 children from low-income families have skipped sporting activities due to being unable to afford the personal care products needed to get clean again afterwards
Almost half of low-income households are going without basic personal care products , such as shampoo, shower gel, and deodorant, due to being unable to afford
Young girls “fall out of love” with sport by the time they’re teenagers.
A damning study from Women in Sport revealed that even active young girls become less sporty as they enter their teen years due to a lack of confidence, the pressure of schoolwork, and not feeling safe outdoors.
In a world where girls and young women face barriers to certain jobs, equal pay, and more,...
Slam Dunk: Sports Direct reignites kids’ passion for PE with mass participation school event
New research suggests that three times as many children would rather watch a streaming service (48%) than play sport (16%)
Sport only came in 4th as a favourite pastime (27%), with twice as many kids listing watching streaming services (58%) or playing computer games (56%) as their
Women’s sports are more popular than ever. The number of people watching women’s sports has risen in the past year, with 51.1 million people estimated to watch female-led sports in 2021 .
The interest in women’s sports could encourage equal treatment of female athletes, from their media coverage to the appreciation of their talent.
New analysis into the impact of COVID-19 on young people has found that 317,000 children in the South West are not currently getting their recommended 60 minutes of exercise per day. This amounts to an incredible 45 percent of all children in the region.
The pandemic has had a significant impact on this number, with fewer children meeting their recommended 60 minutes of daily...
New research suggests more than half (52%) of parents are struggling to get children back into physical exercise, despite restrictions lifting and sport restarting
The majority (61%) admit their children can easily go days without physical activity
To get kids back on their feet, Sports Direct and Nike launch Monster Kickabout - an action packed football
Ex-footballer and TV pundit, Rio Ferdinand, has taken part in a unique food experiment that sees the superstar sportsman sitting in the hot seat and taking on the nation’s food fails
The new film dubbed ‘Ban the Bland’ sees Rio trying various sad snacks made famous in Britain, such as the Wigan kebab and jellied eels – known to be munched on at football matches
The sun is finally shining and we have a week off to enjoy with our children. As restrictions lift we have much more choice of places we can visit, but the costs can add up quickly. I have put together a list of 10 things you can do with your children, which will be lots of fun and won’t cost you a penny.
Find a new playpark – We have about 3 parks which we tend to visit
