Child

Hidden Sugar in Children's Vitamins: Why Parents Are Calling for Clearer Labelling

New research reveals many parents are unaware of the sugar content in some children's vitamins. Discover why 9 in 10 parents are calling for clearer labelling and greater transparency.

Full story

picture of mums using the Hackerlily HipSurfer carrier to help carry their toddlers

Tired of Carrying Your Toddler? Meet the Parenting Product Parents Are Raving About

For Every Parent Who Hears "Carry Me!" 100 Times a Day

If you're parenting a toddler, chances are you've carried a child while trying to do about six other things at the same time.

School runs, holidays, days out, trips to the shops and even a quick walk to the car can quickly turn into requests for cuddles and "pick me up" moments. While those cuddles are precious, they can also be...

picture of a Parent and child shopping for non-toxic kids’ products, reading ingredient labels in a supermarket

Why Choosing Clean Kids’ Products Matters More Than You Think

As a parent, you make countless decisions every day to protect and care for your child. You think about what they eat , how they sleep and the environment they grow up in. However, there's one area that can quietly impact their well-being without you even realising it — everyday products. Shampoos, lotions, laundry detergents and cleaning sprays are part of your child's daily routine....

picture of Young girl practising piano at home in a cosy kitchen with a cat sleeping beside her, showing focus and developing a new interest

How To Help Children Discover New Interests

We tend to tell children that they can be anything they want to be. What we say less often is how to figure out what that might be.

Helping children discover new interests is not about finding one perfect passion — it is about giving them the time, space, and opportunities to explore what they enjoy.

Discovering a genuine passion, something that pulls a child's attention naturally...

picture of Two children playing music with pots and pans in a kitchen

How to Encourage Children to Be Creative at Home

Creativity is one of those qualities that sounds wonderful in theory and can feel surprisingly difficult to foster in practice.

Encouraging creativity at home does not require expensive resources — it comes from giving children time, space, and permission to explore, imagine, and create freely.

Between the demands of school, screen time, after-school activities, and the general...

picture of Child working on homework with parent support at home, building confidence and resilience through learning

How Children Develop Confidence Through Trying

The first time a child comes home from school and announces they are "bad at maths", they are often five or six years old.

Children build confidence not by getting everything right, but by learning to keep going when things feel difficult.

They have struggled with a worksheet, have not finished it in time, and have drawn a conclusion that, if left unchallenged, can take years to...

picture of young boy reading a dinosaur book inside a cosy play tent with fairy lights, surrounded by toy dinosaurs and exploring his curiosity through play

Easy Ways to Support Children’s Curiosity

Supporting children’s curiosity doesn’t require expensive tools or complex plans. Simple everyday actions like encouraging questions, allowing free play and exploring together can help children develop a lifelong love of learning.

How Can You Support a Child’s Curiosity?

You can support children’s curiosity by encouraging questions, allowing time for exploration, reducing over-...

picture of tweens playing music together in a band, with one singing and the others playing instruments

Why Creative Activities Support Learning

Creative activities like drawing, storytelling and music help children learn more deeply by encouraging problem-solving, emotional expression and engagement. They support cognitive, social and emotional development, making learning more meaningful and memorable.

Why Are Creative Activities Important for Learning?

Creative activities help children learn by encouraging problem-solving...

picture of a child putting her hand to to ask a question

Why Asking Questions Helps Children Learn Better

Asking questions is a key part of how children learn, helping them develop critical thinking, communication skills and deeper understanding. Encouraging curiosity allows children to become more confident, engaged and independent learners.

Why Is Asking Questions Important for Children’s Learning?

Asking questions helps children learn more effectively by encouraging active thinking,...

picture of child learning to code on a laptop at a desk, building problem solving skills and exploring a technology-based hobby

Why Letting Children Follow Their Passions Matters

Allowing children to follow their passions helps build confidence, motivation and emotional wellbeing. When children explore what genuinely interests them, they develop independence, resilience and a lifelong love of learning.

Why Is It Important for Children to Follow Their Passions?

Letting children follow their passions helps them build confidence, develop intrinsic motivation and...

picture of children engaging in creative play by dressing up in costumes

The Impact of Creative Play on Cognitive and Social Development

Creative play plays a vital role in children’s development, helping to build cognitive skills, social confidence and emotional understanding. Activities like role play, storytelling, drawing and building support how children think, communicate and interact with the world around them.

Why Is Creative Play Important for Child Development?

Creative play supports children’s cognitive and...