M&S OPENS EARLY LEARNING CENTRE ‘SHOP IN SHOP’ IN PLYMOUTH STORE, JUST IN TIME FOR EASTER

M&S Plymouth is excited to announce the arrival of award-winning early years toy specialist, Early Learning Centre.

Opening just in time for Easter, the new ‘shop in shop’ has just opened and the dedicated area is stocked with Early Learning Centre’s best-selling toys, designed to support children’s learning and development. The new area offers a fun shopping experience for the whole family, with interactive play tables complete with Happyland products for little shoppers to enjoy.

M&S Plymouth is one of 10 stores nationwide to welcome Early Learning Centre. The store trial follows a successful launch on M&S.com at the end of 2020, where the product proved popular with shoppers.  

David Lynch, Store Manager at M&S Plymouth says: “We’re delighted to have been chosen as one of the 10 stores across the country to be home to Early Learning Centre here at M&S Plymouth. The team and I can’t wait to welcome families to our new interactive shopping experience, where little shoppers will be greeted with fun in-store activities to enjoy. We’re proud to serve Plymouth families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services.”

The partnership with Early Learning Centre is part of the ‘Brands at M&S’ strategy which offers customers access to a carefully selected group of brands and all the advantages of shopping with the M&S platform. The brand curation, which is predominately online, is a mix of complementary products and areas M&S doesn’t have an extensive own brand range – such as toys.

The Early Learning Centre range will continue to be sold on M&S.com and will be available for next day delivery and Click & Collect to M&S stores nationwide.