Parenting App Founded by Mum-of-Two in Midst of Lockdown Exceeds £300,000 investment

Data powered parenting app Onoco has achieved over £322,000 in investment through crowdfunding on Seedrs as it looks to continue rapid growth and development to help even more families around the world on their parenting journey.

Finishing in overfunded status at 124%, this investment tops up an initial £150,000 pre-seed investment by Jenson Funding Partners with an additional 220 investors joining the Onoco journey and helping to surpass initial targets. 

The funds raised will be used to support continued growth and development of the app, including the effective release of a new ‘next nap predictor, powered by AI; additional personalisation options so Onoco truly works for every family; enhancing existing app features on both free and premium subscriptions based on customer feedback; and developing a hub of childcare consultants available in-app for families to easily access.

Launched in 2020 in the midst of the coronavirus pandemic by mum-of-two Margaret Zablocka, Onoco was inspired by her experience of early motherhood and the lack of clear and concise digital support available on the market.

Commenting on the fundraising success, Margaret said: “Launching a new business and product during lockdown while juggling two small children was no easy feat, but as soon as I saw how fragmented the existing parenting technology market was I knew there was the space to make a real difference - and the positive feedback we regularly receive from families reflect this. It’s fantastic to now see so many investors sharing this belief and committing to taking Onoco to the next level, helping even more families stay calm, connected and confident during those early years of parenting.”

Cover photo By Syda Productions on Canva