picture of mum and baby outside in the sun

6 Ways to Keep Your Baby Cool in the Heat

As the sun's rays beat down during the scorching summer months, it's crucial to ensure that your baby stays comfortable and safe in the heat. Babies are more susceptible to heat-related issues like dehydration and heat exhaustion, so it's essential to take extra precautions to keep them cool. Here are six effective ways to help your baby beat the heat and enjoy a safe and enjoyable summer....

picture of Little Dish healthy meals for kids


For every Mac & Cheese meal sold, Little Dish will feed one child in need, and is aiming to feed half a million children.
  • The only fresh kids’ Mac & Cheese meal on the market delivering one of a child’s recommended 5-a-day. It will be available to purchase online and in stores nationwide, including: Tesco, Waitrose, Morrisons and Ocado, from 20th September
  • For every
  • ...
picture of a mum bottle feeding a baby

Parents Frustrated as Research Reveals over half of them Feel Judged for Infant Feeding Choices

New campaign by Tommee Tippee designed to celebrate feeding choices following research revealing half of parents feel judged
  • Over half (53%) of parents report having felt judged for how they feed their babies
  • 57% of bottle-feeding parents report being judged for using a bottle, compared to 38% of parents who breastfeed.
  • One in four (25%) parents report that being
  • ...
picture of a mum and baby outside

Five things a dermatologist wants you to know about caring for your baby’s skin in a heatwave

Skincare tips from WaterWipes®

Baby skin is most precious and delicate, and keeping it healthy is a priority for parents all year round. However, with rising temperatures and changes in the environment, the summer can present new challenges to sensitive skin, which is why WaterWipes has partnered with Dr Laura Proudfoot, Consultant Dermatologist at the Portland Hospital, to share her top five...

picture of The Baby Show London

The Baby Show returns to Olympia London

20th – 22nd October 2023

The Baby Show , with Lidl GB - the UK’s best-loved, pregnancy, baby and parenting event, will return to Olympia London from Friday 20th until Sunday 22nd October. The show, now in its 22nd year, is the must-attend event for new and expectant parents keen to shop for all their newborn essentials at fantastic prices, as well as get expert advice from the nation...

picture of a mum breastfeeding her baby

Top Tips for World Breastfeeding Week

A Helping Hand to Feed Baby with Ease Vital Baby Offers Top Tips for World Breastfeeding Week 2023

This week is World Breastfeeding Week. Running from 1st-7th August 2023, it celebrates the natural way of feeding baby and supports mums in their journey. Vital Baby understands that this can sometimes be a challenge for new mums. So, with this in mind they have come up with five tips to help...

picture of the Stratus i Size Car Seat

Safely Ride the Stratus Way in Cushioned Comfort with Ickle Bubba

Ickle Bubba, the brand best known for perfecting the balance between excellence and affordability across multiple nursery categories, is unveiling yet another great value essential. Introducing the Stratus i-Size Car Seat , providing the best in safety standards, seamlessly combining function, style and cushioned comfort, all at a great price to make it accessible to all.


picture of a baby in a car seat

Products to make traveling with a baby easier

With the summer holidays approaching many parents will be planning on going away on holiday with their baby. With the amount of items you need on a daily basis to keep baby happy, comfortable and safe, it can be daunting to think about how you can travel without packing up the whole house!

We have been looking at some of the latest products on the market to make sure the whole family...

picture of Maternity Unit Marvels awards poster

Your chance to share your positive birth experience

Charity awards to celebrate the UK’s Maternity Unit Marvels
  • Baby Lifeline wants to give an opportunity to showcase stories of exceptional care in the delivery of babies in the UK. It is time to celebrate the hard work of professionals in the NHS and give families a chance to say ‘thank you’.
  • Baby Lifeline is thrilled to announce the launch of the 2023 MUM awards.
  • ...
picture of a mum and baby

Feeding essentials from birth to weaning

From new parents who are just starting their feeding journeys, to parents looking to start weaning, we have put together some great products on the market to make your life easier.

Medela Silicone Breast Milk Collector.

World Leading breastfeeding brand, Medela, is thrilled to introduce a new accessory to its ever-expanding range of breastfeeding innovations as they welcome the new...


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